• Summer Crenshaw | How the Future of Work Will Support Underrepresented People

  • Apr 5 2021
  • Duración: 36 m
  • Podcast

Summer Crenshaw | How the Future of Work Will Support Underrepresented People Por arte de portada

Summer Crenshaw | How the Future of Work Will Support Underrepresented People

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  • Summer Crenshaw grew up in poverty, teaching her the importance of education and hustle at a young age.“What motivated me to make an impact was knowing that so many of my friends and my family struggled because they couldn't get jobs in the standard sense,” she said. “My dad got a great job at a steel company because he showed up at the HR office and sat for hours on end until somebody in HR was willing to talk to him. … I just was horrified that really good people, regardless of their aptitude, just couldn't get employment.”After graduating from Miami University with a degree in communications and public relations in 1999, Summer went into marketing and consulting before co-founding her second startup, tilr. tilr was essentially the Match.com of recruiting and eventually led Summer to her current position as CEO of TalentNow, “the first unified marketplace connecting employers to talent, free from constraints of source, location or engagement model.” With more than 15 years of experience as a self-described “serial entrepreneur,” Summer’s big focus is helping underserved and underrepresented populations find employment. She’s spoken at everything from Techstars Startup Week to DisruptHR, and she has a strong passion for supporting military members/veterans, women entrepreneurs and the Midwest startup ecosystem.On this episode of Human Resolve, Summer discusses how the future of work supports and even benefits underrepresented folks in all industries. In her eyes, technology has the power to lift everyone. Workers must adapt to the ever-changing tides, which is why empathy is your most important tool. She also touches on the unique needs of women, veterans and other traditionally underserved individuals and what value they bring as employees.##Featured LeaderName: Summer Crenshaw Title: CEO at TalentNow Company: TalentNow Noteworthy: Summer has received several prestigious accolades, including Cincinnati Business Courier’s 2018 40 Under 40 Honoree, Cincinnati Business Courier’s 10 Women Who Mean Business Honoree and Cincy Inno’s 50 on Fire Honoree.Where to find Summer: Twitter | LinkedIn | Website##Episode SnippetsHighlights from the transcript. 💡 Adapt your back-to-the-office approach for different generations’ needs[8:54] “A lot of the generational values are starting to come to fruition. So I have seen or noted that a lot of those that are in the older generations are really wanting to try to get back to exactly the way it was. And I don't think we all understand that we're not going to go back to exactly the way that it was. And so how do you care for those that might have the value of wanting full-time back in the office Monday through Friday, the eight to five — that world? How do you support them so that you don't run into issues with things like age bias? I think that those are things we all have to be very thoughtful of as we're emerging back into the new world.”💡 How the pandemic has forced us to learn new technology[10:43] “COVID accelerated our technology adoption rate. You have 80-year-old grandmas getting on Zoom so that they can see their grandkids. So if there's nothing else, that’s a picture in our own mind of how fast we just accelerated technology adoption, to me, that's the perfect picture. … We know that AI and machine learning are going to be vast disruptors for us. But, what AI and machine learning bring is an opportunity to elevate the human, right? The goal is to eliminate the menial tasks that technology can take care of. So for us as an employee or just a person in general, we're going to have to think differently about how our aptitude needs to evolve, and we need to always be leaning into our ability to obtain more knowledge, and it's going to look a little bit different than going to your local college or university.”💡 Employers must identify the needs of women and other underrepresented workers[14:13] “I think that this is also something when we look at 2020 — what it did to women in the workforce has been really unfortunate, and the latest statistic I read [said] … we have the lowest female participation in the workforce since 1988. That is appalling, to say the least. But this goes back to the way that employers are gonna have to start to think about the way that they work with women and the way that they work with any underserved or underrepresented group as a whole.”💡 Remind your employees their skills can be used in many ways[16:55] “You're always able to look at the skill set that you have, and it absolutely will transfer to other opportunities. So, for me, thinking about transferable skills is something that's really important. It's something that, in my previous startup, was kind of part of the ethos. … I think that part of that mindset is really helping people change a bit more to a growth mindset and having the ability to say, ‘You're never too many steps away from your future opportunity...
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