In a world driven by technology, it's easy to overlook the power of genuine human connection. But for one man, Steve Lloyd, the unexpected twist of fate that propelled him into the world of exhibitions ignited a fire within him. From humble beginnings, Steve discovered the true value of face-to-face interactions, a secret ingredient that would transform his business and his life. And now, as he stands at the precipice of success, his story begs the question: Can a single conversation change your destiny? Stay tuned to find out.

In this episode, you will be able to:

• Grasp the necessity of in-depth preparation and strategic planning for maximizing success in the exhibition industry.

• Unlock the intriguing narrative of Steve's growth from a telesales executive to a successful business owner, packed with actionable insights.

• Analyze the reshaping of the exhibition industry, triggered by the unprecedented COVID-19 pandemic, and how to navigate these changes.

• Acknowledge the power of face-to-face networking in exhibitions for attaining better client engagement.

• Be inspired by Steve's dedication to nurturing the entrepreneurial spirit, illustrating the transformative potential of mentorship.

My special guest is Steve Lloyd

Introducing Steve Lloyd, a charismatic exhibition master with a love for direct, human interactions. Beginning his career journey in varied fields, Steve finally found his calling in the world of exhibitions. His unique way of working lays emphasis on the power of face-to-face interactions, and the potential they hold for steering businesses towards growth and success. Alongside his professional pursuits, Steve is a family man and a musician, sources of relaxation and inspiration in his busy life.

The key moments in this episode are:
00:00:00 - Introduction,
00:00:37 - Passion for Exhibitions,
00:03:15 - Getting into Exhibitions,
00:06:36 - Overcoming Nervousness,
00:09:22 - Career Journey,
00:14:03 - Finding Alignment in Career Choices,
00:15:34 - Discovering Skills and Niche in Exhibitions,
00:17:39 - Navigating Challenges During COVID,
00:20:28 - Return of Face-to-Face Events,
00:24:46 - Overcoming Hesitation and Fear,
00:28:56 - Finding a Niche in Exhibition Mastery,
00:30:01 - The Challenges of Expanding to Larger Exhibitions,
00:32:25 - Stand Success is More Than a Physical Stand,
00:33:27 - The Champagne Fire Truck Stand,
00:37:50 - The Eclectics Band and the Joy of Live Music,
00:43:01 - Dealing with Normality,
00:43:23 - Future Plans,
00:45:03 - Expanding Internationally,
00:46:24 - Challenges and Recovery,
00:47:31 - Personal Goals,