• SweetLife Entrepreneur™ Podcast

  • De: April Beach
  • Podcast

SweetLife Entrepreneur™ Podcast Por arte de portada

SweetLife Entrepreneur™ Podcast

De: April Beach
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  • Resumen

  • The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com
    2017-2024 SweetLife™ Company | April Beach
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Episodios
  • 326: Content and Licensing Mistakes To Avoid

    326: Content and Licensing Mistakes To Avoid
    Jul 1 2024
    Are you a coach, consultant, speaker, or expert wondering how to protect and profit from your content? This episode is essential for professionals looking to avoid the most common mistakes with content licensing. We’re covering real-life stories and practical steps to ensure you approach content licensing the right way. By understanding these key mistakes, you can save yourself time, money, and unnecessary headaches as you expand your business reach and impact. In this episode, we’re unpacking the top three mistakes that can derail your content licensing journey. From incorrect pricing methods to unclear rules and poorly structured offers, we’re talking about what to avoid and why it matters. Drawing from real client experiences, we'll discuss actual scenarios where things went wrong so you can learn and prevent those errors. This episode is a must-listen if you're serious about scaling your expertise through effective content licensing. End Results: Understand Pricing: You will be able to accurately price your content by considering various factors including operational costs and the value it provides to organizations. Set Clear Rules: Master the rules of content licensing to ensure your IP is protected and leveraged correctly. Structure Offers Right: Know how to create a licensing offer that is not only attractive but also scalable and non-customizable to fit multiple clients. Avoid Common Pitfalls: Discover how to avoid the common mistakes many make when they start licensing their content. Negotiate with Confidence: Be equipped to handle negotiations by knowing what to include in your licensing agreement and how to present your offer. Resources: Apply to work with us: sweetlifeco.com/apply Learn more about our programs: sweetlifeco.com After listening to this episode, you’ll be equipped to confidently move forward with content licensing, knowing how to avoid the pitfalls, protect your intellectual property, and maximize your profit potential. For more, visit https://sweetlifepodcast.com/326
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    24 m
  • 325: Who Should You License Your Content or Course To?

    325: Who Should You License Your Content or Course To?
    Jun 17 2024
    Struggling to scale your coaching or consulting business? In this episode, we dive into the powerful strategy of content licensing. We're talking about how you can offer your training, courses, or systems to other companies, saving them time and boosting your income. Perfect for coaches, consultants, and service-based businesses wanting to expand their reach, this episode unpacks who would want to buy your content and why. From your current clients to even your competition, you'll learn how to transform your existing content into new revenue streams. By the end of this episode, you'll be equipped with the knowledge and strategies to make your content work harder for you, opening up new avenues for profit and impact. We'll explore four levels of potential buyers for your content, starting with licensing to your own clients. Discover how empowering them to use your processes can be a quick and easy win for both parties. Then, dive into higher levels, such as turning your competition into partners and licensing to agencies, nonprofits, corporations, universities, and government organizations. This episode provides actionable steps to align your long-term business goals with scalable growth, leveraging your expertise without burning out. End Results:
    • You will be able to understand who to license your content to, from clients to large organizations.
    • Learn how to transform your competitors into partners by licensing your materials to them.
    • Make a decision on which level (clients, competition, agencies, large organizations) suits your content licensing strategy.
    • Understand how to navigate the complexities of higher-level deals with corporations, universities, and government organizations.

    For more, go to our show notes at https://sweetlifepodcast.com/325
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    17 m
  • 324: What Types of Content Can You License?

    324: What Types of Content Can You License?
    Jun 3 2024
    Are you sitting on valuable content and wondering how you can monetize it through licensing? This episode is tailor-made for coaches, consultants, and other subject matter experts who possess content that's just waiting to be shared with a wider audience. We're going to clarify what content is licensable, how companies are hungry for it, and why knowing this is critical for taking your business operations to new levels of growth and efficiency. If your content is collecting dust, listen up – this is not the show for you if you're not yet clear on what content licensing is. I suggest first catching up on our previous episode about the basics of content licensing before diving into this one. In this chat, we unpack three lucrative types of licensable content—each with varying income potential, represented by one, two, or three dollar signs. From leveraging distribution channels with compact pieces like articles and videos, to enhancing other programs with your trainings or workshops, and even offering complete processes that other companies can use independently. I even share a personal story about how I repurposed my own courses, and how that could be a game changer for you, too. We break down these strategies into real-world applications to help you visualize the incredible potential of licensing the valuable content you already have. End Results:
    • Recognize short, impactful content that can be used to fill a company's distribution channels.
    • Identify how your smaller training modules can augment existing programs to create added value.
    • Understand the goldmine that is complete programs and courses, ready for you to license.
    • Get clarity on whether your content fits better as internal training for teams or as client-facing solutions.
    • Realize the potential profitability of licensing and how it contributes to a scalable business model.


    For more visit the show notes https://sweetlifepodcast.com/324

    To be a guest on the podcast, please go to https://www.sweetlifeco.com/podcast-guest-application
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    14 m
Liderazgo Marketing Economía
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