Timestamps: 1:36 - Der steinige Weg von Mark Streit in die NHL 4:32 - Von Breitling zur eigenen Schweizer Uhrenmarke 18:28 - Von wo kennen sich Mark Streit und Ben Küeffer 22:20 - Braucht es wirklich eine neue Schweizer Uhrenmarke? 27:43 - Die Parallelen von Sport und Business This episode was originally a live conversation recorded at a Sport and Business Network event in October 2023 and presented by Properti, your partner for all real estate transactions.

About Mark Streit & Ben Küffer: Ben Küffer ist der Mitgründer der Schweizer Uhrenmarke NORQAIN. Zuvor arbeitete er fast 12 Jahre lang als Brand Manager bei Breitling. Der junge Visionär hatte die Idee, eine neue Uhrenmarke zu gründen, als er feststellte, dass es in der Branche an erschwinglichen und qualitativ hochwertigen Zeitmessern mangelte. Im Jahr 2018 gründete er NORQAIN und stellte ein bemerkenswertes Team zusammen. Ted Schneider, ein Mitglied der Familie, die fast 40 Jahre lang Breitling besass, und die Schweizer Eishockey-Legende und Stanley-Cup-Sieger Mark Streit stiessen als Mitgründer und Mitglieder des Verwaltungsrats dazu. Mark Streit ist ein ehemaliger Schweizer Eishockeyspieler und Mitbegründer von NORQAIN. Der Verteidiger spielte insgesamt 820 Spiele für die Montréal Canadiens, die New York Islanders, die Philadelphia Flyers und die Pittsburgh Penguins in der National Hockey League und gewann 2017 mit den Penguins den Stanley Cup. Don’t forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Timestamps:

7:13 - Democratizing AI

9:37 - You’re right to be worried about AI

11:38 - The EU AI Regulation Act

20:13 - Expanding to the US

32:30 - How to enter a new market

This episode was co-produced with Switzerland Global Enterprise. Click here to learn more about the SWISS Pavilion at Singapore Fintech Festival 2024, mentioned at the start of the episode.

About Elena Maran & Angela di Rosa:

Elena Maran is the Global Head Financial Services at Modulos AG, an ETH spin-off developing and operating AI products and services in a new regulated environment. She holds a MSc in Finance from Università Bocconi and previously worked at banks like Lehman Brothers, Morgan Stanley and Citi Group before joining Modulos in 2022.

Angela di Rosa is the Senior Consultant Southeast Asia and Fintech Internationalization Expert at Switzerland Global Enterprise, the official Swiss organization for export and investment promotion, which supports Swiss SMEs in their international business, and helps innovative foreign companies to establish in Switzerland.

Modulos offers a Responsible AI Platform that seamlessly integrates AI governance, risk management, and data science, ensuring that your organization remains compliant while innovating. Platforms like these have become increasingly relevant ever since the passing of the EU AI Regulation Act back in March 2024. This AI Act is the most comprehensive effort at regulating AI so far, and punishes failure to comply with its requirements with a fine of up to 7% of a company’s annual turnover. Although Switzerland is not part of the EU, any Swiss company that deals with EU customers will be forced to comply with this new piece of legislation.

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Timestamps:

7:12 - Growing a company for 20 years

12:13 - Kids fashion should be beautiful

16:20 - Going into untapped markets

23:16 - PFC-free clothing and why it matters

43:36 - How to define success

Click here to apply to join our Founders Slack.

About Franz Bittmann:

Franz Bittmann is the founder and CEO of namuk, the Swiss premium-quality and sustainable outdoor clothing brand for children. After his Matura, Franz started his first clothing brand, eleven GmbH, back in 1998, which lasted until 2011. He then worked in consulting for 5 years before starting namuk in 2016.

namuk was born out of a personal problem: Franz’ rambunctious, outdoorsy son would time and time again tear through his clothes and stay out in the rain for long periods of time. Franz quickly came to the conclusion that kids’ clothes were very cheaply made, and that he himself, as a tailor, could do much better. He was also rather concerned about the highly regimented routines of kids nowadays, which allow for very little play time outside. So he set out to make a kids’ clothing line which was both durable and outdoor-proof.

namuk clothes are breathable, durable and water-proof (while still avoiding unsustainable chemicals like PFCs), and come with neat additions like integrated suspenders and toilet zippers. To prevent mountains of trash made of fabric remnants, namuk uses recycled materials. The annual, limited upcycled collections are made completely out of fabric remnants from previous production. They’ve also launched their own repair service and provide a market for second-hand namuk clothes on their ReUse platform. That’s why every product features three name tags: each child who wears a piece of namuk clothing can leave their name and know other children will be able to inherit this wonderful product.

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Timestamps:

4:56 - Having an investor back out

11:45 - Was the AVA exit a good or bad thing?

14:55 - Femtech stopped paying salaries and vendors

21:08 - Moving on to expeerly

30:29 - Is bootstrapping more stressful?

About Lea von Bidder:

Lea von Bidder is the co-founder and former CEO of AVA Women, a femtech startup advancing women’s reproductive health by bringing together artificial intelligence and clinical research. Since 2022 she’s also the founder and CEO at expeerly, a startup which makes it easy and efficient for companies to leverage the power of video without the hassle of production, editing, and distribution. She holds a MSc in Global Entrepreneurship from Emlyon Business School and Zhejiang University.

AVA Women garnered much fame and success in Switzerland from 2015 up until 2021 (more on that in Lea’s former episode with us), but unfortunately in 2021 they had their leading investor back out of their Series C round, which made the whole fundraising round fall apart. Since they did not have the money necessary to carry on for another 6-12 months, which would have been the time necessary to set up a new fundraising round, Lea and her co-founders decided to sell the company, and contacted CEOs they were personally acquainted with.

Out of many potential buyers, they chose FemTech Health, because they believed in their vision to unite the fragmented femtech market. Sadly, FemTech didn’t not follow through with the promises they had made post-exit, and even stopped paying vendors and employees, resulting in a round of layoffs. At this point, Lea left the company herself.

She has since begun a new venture, expeerly, which she is bootstrapping.

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Timestamps:

1:49 - Innovation in Asian corporates

5:46 - Meeting your husband at a football game

10:30 - Validating pajamas

17:58 - Building a clothing brand in Switzerland

29:34 - The impact of war and weather on sales

About Catarina Dahlin:

Catarina Dahlin is the co-founder and managing director of Dagsmejan, an innovative and sustainable sleepwear brand. She holds a MSc in Business Administration from Lund University and previously worked at Oriflame Cosmetics and Yves Rocher Group before starting Dagsmejan with her husband, Andreas Lenzhofer, in 2016.

In Catarina’s opinion, the greatest advantage of starting a business with your romantic partner is that you gain a co-founder who truly knows you — who’s right there beside you during the highs and the lows, and who understands your “obsession”. The disadvantage, however, is that if you don’t set up proper boundaries, it can sometimes feel like there’s no escaping the business. That’s why Catarina and Andreas occasionally make it clear that they want to steer clear of business topics at home.

On the first day they met, Catarina and Andreas discovered that they shared the dream of someday starting a business. Years later, they took the plunge, and Dagsmejan was born. Their sleep products are based on natural materials, enhanced with technology to give it unique functional properties, namely dual moisture management: evaporative cooling to cool us down and moisture wicking to keep us dry. Thus, they tackle a very important factor when it comes to sleep quality: temperature! Other factors include our stress levels, whether we just ate a heavy meal, how much we exercise, alcohol consumption, and whether we use the computer just before bed.

Dagsmejan is currently present in Switzerland, Germany, the US and the UK.

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Timestamps:

8:17 - Building a startup during COVID

16:17 - AI predicting unpredictable climate changes

29:20 - Mindmapping customer problems

44:36 - Bootstrapping when you have to

1:00:11 - Valuing the skill of communication

About Miller Mendoza Jiménez:

Miller Mendoza Jiménez is the co-founder, CTO and Latin America Regional Manager at Grundo, a technology advisory and analytics startup aimed at tackling sustainability challenges globally that can be solved using open data systems, technology-based tools, and services. He holds a PhD in Physics from ETH and worked there as a research assistant, senior research scientist and lecturer before starting Grundo in 2020.

Grundo aims to solve the issue of food security, which will become more and more relevant in the coming years due to climate change. This is because changes to the climate equal extremely unpredictable weather, ranging from heavy rains to heavy draughts. Weather instability is in general bad for crops, and heavy rains in particular damage the fertility of soils through erosion. Add to that the population increase, and it is estimated that by 2050, we will need to increase the agricultural output between 50-70% to have enough food for the global population.

Grundo answers critical food security questions like “How much wheat and corn can we expect from Germany in three months? How about in Europe, Asia or Africa?” They uncover the answers by building AI algorithms and using satellite data to provide insurance companies with data on which to tailor premiums for crop insurance, and to provide governments with data which enables them to efficiently subsidize sustainable farming practices.

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Timestamps:

6:32 - Race car driving & building a business

11:55 - How NordPass stood out in the market

23:10 - Catering to customers vs staying focused

31:32 - From Lithuania to the world

43:54 - Is Lithuania a startup-friendly country?

Resources mentioned:

• Blackbox Thinking, Matthew Syed

  
  

Click here to enjoy three months of NordPass Business for free with the code “swisspreneur”.

About Jonas Karklys:

Jonas Karklys is the co-founder of Nord Security, and the CEO of its password management company NordPass. He holds a BA in Business Administration and Management from Vilnius University, but before his university studies he was already an accomplished race car driver and had also run Infosport, a Lithuanian sports news website. After university, Jonas went on to co-found 50Garage and invest in F-1.LT before co-founding Nord Security and launching NordPass.

NordPass is a password management solution, part of Nord Security, the world’s leading

cybersecurity company and the creator of NordVPN, NordLayer, NordLocker, and other well-

known products in the market. Currently with offices/representatives in 26 markets, Nord Security offers its services globally, and is Lithuania’s second unicorn.

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