In this conversation, Natty and Custin discuss the importance of having a balance between systems and people in running a performance clinic. They emphasize that a good system is necessary to put people into, as it allows for efficiency and effectiveness.

However, they also highlight the importance of the human touch and connection in a trust-based industry like healthcare. They discuss the need for clear objectives, defined roles, and measurable outcomes within a system. They also emphasize the importance of retention and nurturing leads that don't convert immediately.

Overall, they stress the need for a strong foundation of systems and people to scale and grow a business. In this conversation, Natty and Chestin discuss the importance of having systems in place to support the growth and success of a business. They emphasize the need for clear processes and frameworks that allow for consistent and efficient operations. They highlight the significance of retention and customer journey mapping in building brand loyalty and generating referrals. They also stress the importance of having the right people in the right roles and the need to address any people problems that may arise. Overall, they emphasize the value of working on the business while also being involved in the day-to-day operations.