• THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand

  • Dec 15 2019
  • Duración: 13 m
  • Podcast

THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand Por arte de portada

THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand

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  • Resumen

  • When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success.

    GUESTS: Simon McKee, Deputy Commissioner, Queensland State Treasury
    Host: Andrew Birmingham

    See omnystudio.com/listener for privacy information.
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