Jasmine Ortiz breaks down the intrinsic value of the ever-changing music industry.

Summary

The conversation explores the pros and cons of higher education in the music and arts world, the importance of community and structure, and the challenges faced by independent artists. It also discusses the process of creating music videos and the trend of TikTok influencers becoming artists. The conversation highlights the need for artists to have longevity, creative integrity, and a vision, rather than just seeking quick fame and success.

Summary

In this episode, the hosts discuss higher education and non-traditional career paths, as well as the role of social media in independent artist marketing. They start by talking about viral trends on TikTok and how artists can capture that virality. They then discuss Jojo Siwa's recent rebranding and the mixed reactions to her new music. The hosts also highlight successful artist marketing strategies on social media, including the use of captions and live performances. They mention artists like Artemis and Haley Knox who have gained popularity through their authentic and relatable content. The episode concludes with a discussion on the benefits of signing with smaller indie labels.