Dairy Farmer to Entrepreneur, Stoney Creek’s Journey From Receivership to Iconic Brand, Leading the Creation of a Passionate Team & Customer Base - this is Brent McConnell’s story.

Don’t miss this challenging & inspiring conversation which is the first episode of Season Three on The Story Hub podcast.  Hear about the challenges in trying to turn Stoney Creek around after needing to drop ALL the current suppliers and a complete change in marketing strategy.

We talk about leadership in developing the passionate Stoney Creek culture amongst staff and customers.

So if you are looking for an inspirational and challenging story You will love this episode. Listen now!

Time Stamps:

2:52 - Growing up on a Taupiri farm, upbringing in a dairy farmer family

10:17 - First passions & an entrepreneurial start to an agri career

23:37 - Brents out of the box journey to farm ownership

31:09 - Inspiration for a move into business

38:05 - Buying Stoney Creek in the midst of receivership

41:51 - A steep learning curve into the clothing industry

46:13 - Redefining Stoney Creek - why & how?

58:10 - Quality first - complete change in suppliers

59:47 - Business Strategy - navigating B2C & B2B

1:04:44 - A culture of innovation (Sustainable products)

1:08:37 - Growing leadership capacity

1:15:52 - Becoming a global brand

1:19:07 - A moving tribute to Stephen Gack

1:28:17 - Resilience mindset that searches for opportunity

1:32:40 - Embracing Covid - connecting with customers

1:41:27 - Digital adoption and supply chain adaption

1:49:52 - Personal reflections and advice for business

1:53:17 - Generosity in their local community

1:58:37 - Chasing a dream (final thoughts)

Looking for more from The Story Hub? Seasons One & Two are out now!