Alex Love is the VP of Marketing Communications at RIVA Solutions, an IT government contractor on the Inc. 5000 list. With over 15 years of experience in marketing and communications, she specializes in public-sector marketing, branding, and employee engagement. Alex is known for her ability to construct lean, impactful MarCom teams using her in-depth knowledge of the B2G environment. She is also a powerlifter and the co-host of the Mastering the Art of Failing podcast, where she dismantles the stigma of failure, empowering listeners to turn challenges into opportunities.

In this episode of the Tailwind Marketing Podcast, our host, Carlos Corredor, talks with Alex Love, VP of Marketing Communications at RIVA Solutions. Alex shares her extensive experience in B2G marketing, highlighting the key differences from B2B, the challenges of long sales cycles, and the importance of building strong relationships. She also dives into effective LinkedIn strategies and team-building tips. Alex offers insights into using AI in marketing and discusses her approach to creating a cohesive and effective marketing team. Tune in for a deep dive into the unique aspects of B2G marketing and learn how to navigate this complex field.

Josh Shulman is the Head of B2B Marketing at Innovecs, a global technology company recognized on the Inc. 5000 list for five consecutive years. With a master’s degree in marketing and over six years of B2B growth experience, Josh has honed his expertise in account-based marketing (ABM), content, and distribution strategies. His diverse background spans B2B AdTech, SaaS, video tech, and IT services. At Innovecs, he develops scalable, revenue-based marketing strategies to drive predictable growth.

On this episode of the Tailwind Marketing Podcast, we chatted with Josh Shulman, Head of B2B Marketing at Innovecs. Josh discusses his experiences updating traditional marketing methods with modern strategies like Account-Based Marketing (ABM). He also explores how he has adapted to new marketing challenges, the role of content in driving growth, and the importance of understanding the target audience. Tune in to gain insights into making the most of your marketing efforts in a rapidly changing industry.

Joya Scarlata is the Director of Digital Marketing for InterraIT, a B2B IT service firm with over 25 years in the industry. With over a decade of contributing to the company’s brand, her expertise encompasses marketing in the tech domain. During the pandemic, Joya delved into the world of AI chatbots and their functioning, which led her to a broader exploration of AI’s transformative potential in marketing. A resourceful thought leader, she's actively involved in the AI community as a writer, speaker, and co-host of The Marketer’s Guide to the AI Galaxy podcast. Recognized as one of the Top 101 Women in AI Marketing, Joya is a vocal advocate of AI-driven marketing strategies.

Are you overwhelmed by the rapid integration of AI in business strategies? How does it affect leadership decisions, and how can we prepare for an AI-led future in the complex world of IT marketing? Learn how a seasoned marketing leader unpacks tech jargon and transforms curiosity into action.

Tech marketing expert Joya Scarlata provides an insider’s perspective on the transformative power of AI, demystifying it and its applications in marketing. She shares invaluable insights into how marketing professionals can leverage this technology to enhance strategies, measure success, and reinforce their company's position. Narrating her journey into the world of AI, she highlights the importance of starting small and balancing human creativity with AI efficiency for optimal outcomes. With a passion for making AI concepts more accessible, Joya offers tips on training marketers to use AI tools effectively and responsibly, emphasizing the need for a sound AI strategy and ethical practices for sustained growth and recognition.

In this episode of the Tailwind Marketing Podcast, we chat with Joya Scarlata, Director of Digital Marketing at InterraIT. Joya discusses how her fascination with AI during the pandemic led to a deep dive into its practical applications in marketing. She talks about making AI accessible, balancing AI tools with human creativity, and ethical considerations in AI use. Listen in to discover her tips for using AI to enhance marketing strategies, the importance of understanding AI fundamentals, and how AI can transform decision-making and business success in the tech industry.