• Talking with Users to Improve Digital Products with Lisa Richner of Extend

  • Sep 18 2023
  • Duración: 27 m
  • Podcast

Talking with Users to Improve Digital Products with Lisa Richner of Extend

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  • Resumen

  • Lisa Richner, Vice President of Product at Extend, a fintech company that turns your business credit card into a spend management platform. In this episode of Let's Talk Limbic Sparks, Lisa reveals how talking with users helps you iterate digital product improvements that really matter. She shares how wonderful it is to be part of a culture rooted customer obsession and curiosity, as it leads ongoing listening and ongoing improvements, so that the digital product can best serve those who use it. Lisa talks about the specific research methods she relies on, from interviewing clients to quantitative research, for user experience understanding, feature validation and prototyping. She explains the value of empathy, and listening closely to understand the underlying need that are often deeper than what respondents ask for. She also shared the joy of letting a client know that a feature was created with them in mind.


    Contact Info:

    Lisa Richner - https://www.linkedin.com/in/lisamrichner/

    Kevin Perlmutter - https://www.limbicbrandevolution.com/


    Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC


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