EPISODE 28: LIMITED SUPPLY Scarcity has always played a role in generating excitement. If the product and/or service is perceived as valuable, then the idea it will not be available with have the desired effect - take action now. All of this is part of a build and marketing strategy. Once built, your marketing efforts focus on generating excitement to gain visitors. Once they are at your site or reading your materials, the burden is on how it was designed - how UX it is. (Mixed Excitement & Traction)

Topics Scarcity forces choices , choices force action

EPISODE 27: STRONG DESIGN The look and feel of your materials, site, etc., provide clues to the individuals that trigger emotions. This takes into account the UX (user-friendliness) of the materials. Color also plays an important part of creating excitement. (Mixed Excitement & Traction)

Topics UX (look, feel, usability) and the color palette

EPISODE 26: DEMONTSRATE PROGRESS Making progress is essential to satisfaction and well being. If the task has been difficult enough it reinforces a feeling of competence and self-worth. Tasks that too difficult or too simple have the opposite effect. (Mixed Excitement & Traction)

Topics Creating levels in your FREE (Marketing) Offer that generate feelings of progress Having a 'success map'

EPISODE 25: EVOKE STRONG EMOTIONS This is a high risk - high reward gamble. What you do must evoke some emotion to gain attention and therefore awareness. However doesn't that mean even if you get the emotion right you will turn off others? In a one word answer - yes. However the real question is not just who will you attract, it is also you will you lose? (All Excitement)

Topics Emotional content: Joy, Fear, Anger, Disgust, Sadness