• Tara Pawlak - Discussing the Underrated Aspects of Customer Marketing

  • Jun 21 2022
  • Duración: 39 m
  • Podcast

Tara Pawlak - Discussing the Underrated Aspects of Customer Marketing

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  • Resumen

  • In this episode of the State of Customer Storytelling podcast, the Head of Marketing at GetAccept, Tara Pawlak, breaks down what she thinks is wrong with the generally-accepted definition of customer marketing.


    Tara takes issue with the definition of customer marketing as essentially having customers do marketing for a company. She finds a lot of approaches to customer marketing to be more about the business and less about the customer and she thinks that’s wrong. As she points out, companies only stay in business because of their customers, so they should always be put first, even in marketing.


    Tara’s approach to customer marketing goes against the grain and she details how she built a customer marketing program from the ground up at GetAccept. She emphasizes the importance of listening to customer feedback, good and bad, and making changes for each customer to improve their experience before asking them for their stories.


    You create a much more enthusiastic and supportive customer marketing program by going above and beyond for your customers and getting to know them more personally.


    To learn more about Testimonial Hero and the importance of customer storytelling, go to testimonialhero.com.
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