In this episode of "Into the Podverse," Tony Doe sits down with a pioneering Nigerian podcaster, Tavershima Ayede, who shares his journey of using podcasting as a tool for business inspiration and learning. Discover how the frustrations of long fuel queues during the Goodluck Jonathan era spurred him to start his show, driven by a mission to educate and promote business growth in Nigeria.

Despite the challenges of podcasting in a relatively young market, Tavershima remains undeterred. He views himself as a pioneer and embraces the reality that gossip-based podcasts often overshadow business-focused ones. His steady emotions and unwavering belief in his podcast's purpose have helped him secure numerous business consultation and speaking gigs over time.

Listeners will learn about his unique approach to balancing podcasting with personal life—recording on the go with minimal equipment and no editing. This simplicity has enabled him to produce over 850 episodes, even amidst a busy schedule filled with family and professional commitments.

Tavershima also shares his motivations for continuing despite uncertainties, emphasizing the importance of educating others and leveraging thought leadership for business opportunities. He recounts memorable interactions with listeners, highlighting the value of every piece of feedback, whether positive or critical.

For podcasters struggling with traction, he offers practical advice: focus on distribution and promotion. He stresses that consistent effort yields results, no matter how small, and that there is no wasted effort in podcasting.

Defining success beyond traditional metrics, Tavershima looks at subscriber growth and monthly enquiries for business consulting as key indicators. His longevity and dedication to podcasting set him apart in the Nigerian podcasting landscape, proving that perseverance and passion can lead to sustainable success.

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