• That dreaded 'R' word... In marketing should we cut or should we spend?

  • Nov 23 2022
  • Duración: 30 m
  • Podcast

That dreaded 'R' word... In marketing should we cut or should we spend? Por arte de portada

That dreaded 'R' word... In marketing should we cut or should we spend?

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  • Resumen

  • In this episode, Rich & Joe discuss recessions and marketing spend... it's more fun than it sounds... we promise.


    The recession is here and everything in the business world seems a bit gloomy. As marketers, we're now looking into a near future where budgets will be cut.


    But... Marketing data at the very least stipulates that those who spend through a recession usually come out winners. 


    So... What should it be? Spend big or accept cuts?


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