In this interview, Noel Durity, CEO and founder of Twisted Up Combs, discusses his journey of protecting his $1 million IP secret and reveals how he built a multimillion-dollar brand. From driving across the country to confront infringers to securing patents, Noel talks about the challenges and victories in safeguarding his innovative comb designed for the African-American market. He shares insights on the importance of intellectual property, his experience on Shark Tank, and the impact of his product on the community. Tune in to learn how persistence, creativity, and smart investing can lead to success!

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CHAPTERS:
0:00 - Intro
0:40 - What is the Twisted Up Comb
3:22 - The Aha Moment
4:55 - The First Prototype
6:37 - The Hair Sponge Fines and How it Helped Twisted Up Comb
9:59 - 3D Printing vs Manufacturing
10:48 - Do You Regret Not Building a Business
12:47 - Why Did It Take So Long for the Culture to Jump on Board
15:14 - Importance of Expanding Product Line
16:15 - Importance of IP
17:54 - Why Doesn't the African American Community Own More of Their Market
22:03 - When will it be okay
26:10 - Was it easy to get a patent
29:54 - Dealing with Infringers
35:25 - Going to 100 Stores and Confiscating 1000+ Knockoff Combs
42:23 - Why’d you go on Shark Tank
45:34 - Why didn’t you get a deal on Shark Tank
47:23 - What was the deal with Mark Cuban
53:57 - How did the partnership with HaHa Davis come about
55:01 - Advice for entrepreneurs
58:21 - How to get in contact with Twisted Up