In this episode, I share insights from Tyler, the Creator’s world tour stop at Rod Laver Arena—where music, creativity, and entrepreneurship collide. From his DIY beginnings with Odd Future to global success across music, fashion, and design, Tyler shows us the power of discipline, reinvention, and authenticity.

For families, his story highlights the value of supporting teens’ passions and encouraging self-expression. For business owners, it’s a reminder to stay true to your brand, embrace change, and see setbacks as springboards for growth.

Tune in for lessons on work ethic, creativity, and why standing out always beats fitting in.

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If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Running a small business in Australia comes with big challenges and even bigger opportunities.

In this episode, discover why a CRM isn’t just for big companies — it’s essential for any team that wants to organise contacts, follow up reliably, and protect customer data in 2025.

We’ll compare top options like HubSpot, Bigin, EngageBay, and Less Annoying CRM, covering real costs, ease of use, privacy, support, and the key tech features that matter.

You can tune in for practical, actionable advice tailored for your small business.

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CRM's mentioned

• HubSpot CRM: https://www.hubspot.com
• Bigin by Zoho: https://www.bigin.com/the-bigin-story.html
• EngageBay: https://www.engagebay.com
• Less Annoying CRM: https://www.lessannoyingcrm.com
• Monday CRM: https://monday.com/crm-mobile
• Salesmate CRM: https://www.salesmate.io/crm/
• Creatio CRM: https://www.creatio.com/crm-demo

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If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

A conversion is more than a sale — it’s any action that moves your audience closer to becoming a customer. In this episode, I break down the difference between macro and micro conversions, explore where conversions happen (from social media and Google Business Profile to your website), and share how trust, accessibility, and user experience all play a role.

We’ll also talk about how AI and personalisation are transforming conversions for small businesses, why optimisation is never a one-off project, and how to think beyond the first sale to grow loyalty and lifetime value.

Plus, you’ll hear mini examples from cafés, gyms, landscapers, and local stores putting these ideas into practice.

If you want to turn more clicks into customers, this one’s for you.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this special episode, Sam talks to Trevor Renison—tradie, mentor, and founder of Trev’s Story—about smashing the stigma of mental health in Australia’s trades sector. After 47 years in the industry and overcoming intense personal battles,

Trev is undertaking "The Great Barrow Push": walking 600km from Marysville to Canberra, wheelbarrow in hand, to raise awareness and funds for suicide prevention.

Trev’s journey is raw, honest, and urgent. Hear firsthand why tradies are at risk, what stops them from seeking help, and what real support looks like.

Please note, this episode contains open dialogue about suicide and mental health struggles—listen with care, and know help is available. If this episode raises concerns for you or someone you know, please contact Lifeline on 13 11 14 or talk to a trusted health professional.

Trevs website - https://www.trevsstory.com/

The Video - https://youtu.be/XjKO5fhfoBU

Support by buying a marble; https://www.trevsstory.com/marbleforamate

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam sits down with Stacey “Sparkle” Higgins, Broker Account Manager at Community Insurance Solutions, to talk all things small business insurance.

With nearly 20 years of experience across finance, banking, farming, and small business, Stacey shares her top three insurance tips every owner should know.

From avoiding underinsurance to navigating the rising costs of cover in today’s tough market, this episode is packed with practical insights and real-life stories that show why having a good broker on your side makes all the difference.

Need to review your insurance for a small business in Victoria ( AU )- Contact Community Insurance Solutions - 1300 132 983 or broker.assist@cisbroker.com.au

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If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam explores how iconic Australian brand R.M.Williams redefined the art of selling through their Father’s Day campaign featuring legendary actor Bryan Brown AM.

Discover why storytelling, authenticity, and subtle calls to action can drive deeper engagement and long-lasting customer loyalty—without the hard sell.

Sam breaks down the campaign’s use of narrative marketing, the power of using well-known ambassadors, and how blending social impact with brand messaging creates memorable results.

Perfect for micro and small business owners, this episode delivers actionable insights to help you connect with your audience, build emotional resonance, and boost business growth—all by embracing the art of selling by not selling.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on all the socials (@samhickscomau) and remember, anything is possible in business.

Unlikely Partners: What small businesses can learn from the collaboration and branding of Martha Stewart & Snoop Dogg

When you picture a dynamic business duo, Martha Stewart and Snoop Dogg might not be the first pair that comes to mind.

Yet, for nearly two decades, the domestic goddess and the hip-hop legend have served as perhaps pop culture’s most effective example of creative collaboration.

Sam talks about the lessons we can gain from these two celebrities.

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If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

This episode explores the real challenges facing small businesses in regional Victoria—from rising costs and labour shortages to digital struggles, shifting forestry policy, and increasing compliance burdens.

Drawing on recent local research and direct feedback from business owners across sectors, including trades, retail, agriculture, hospitality, and more, Sam highlights why small businesses are vital to community resilience and what support they urgently need.

Listeners will gain insight into the current pressures, opportunities for collaboration, and the practical steps that government and business networks can take to help regional businesses not just survive, but thrive.

Sources -

• What's Driving SMB Success in 2025: 7 Business Statistics — Salesforce
• Australian Business Statistics 2025: Facts & Industry Insights — Money.com.au
• 55 Insightful Small Business Statistics (2025) — Shopify
• Australian Small Business Insights — Xero US
• Xero data reveals Aussie small business sales volatile in 2025 — Xero
• A Growing Economy — Victorian Budget 25/26
• Esoteric Festival Got Cancelled: What's The Next Steps? — FeedFreq
• Small Business Trends for 2025 — SBAAS
• World Micro, Small and Medium-sized Enterprises Day 2025 — business.vic.gov.au
• Esoteric Music Festival's Abrupt Cancellation Sparks Outcry and Calls for Reform — Flowmusic.one

Based on feedback and research from regional business owners and advisors across Murrindindi, Mansfield, and Victoria in Sam Hicks’ July 2025 report presented to the Victorian Small Business Commissioner and local government.

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If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

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