Summary

In this conversation, Martin Broadhurst discusses the use of AI in various fields, particularly in marketing and education. He highlights the benefits of AI in improving productivity and creativity, such as generating meeting notes and brainstorming ideas. Martin also addresses concerns about job security and the need for AI literacy and policy. He mentions the impact of AI on visual content creation and the importance of human involvement in editing and controlling outputs.

Takeaways

• AI can significantly improve productivity and creativity in various fields, such as generating meeting notes and brainstorming ideas.
• Job security may be enhanced by embracing AI and demonstrating its value in improving work outcomes.
• AI literacy and policy are crucial for effective and responsible use of AI in the workplace.
• Human involvement is necessary in editing and controlling AI-generated content.
• AI is being integrated into everyday tools, such as Apple products, and is becoming the norm in many industries.

Links

www.amcis.co.uk

www.thebonjouragency.com

Martin Broadhurst

Artificially Intelligent Marketing podcast

https://www.linkedin.com/in/martinbroadhurst/

https://x.com/MPBroadhurst

https://www.threads.net/@mpbroadhurst

Summary

In this conversation, Simon Jones speaks with Katharina Roelofsz and Anna Stevenson, who work in marketing and admissions at Headington School and Norwich School, respectively. They discuss their experiences at the AMCIS conference and share their key takeaways. They also talk about the importance of personalisation in marketing, the role of outside expertise, and the challenges of managing emails and resources. They touch on the topic of single-sex education and the benefits it offers. Finally, they discuss their plans for the summer holidays and the need for strategic planning and time management.

Takeaways

• Personalisation and building relationships are key in school marketing.
• Outside expertise can bring fresh perspectives and ideas to the education sector.
• Managing emails and resources is a constant challenge in school marketing.
• Single-sex education offers unique benefits and opportunities for students.
• Strategic planning and time management are crucial for effective marketing.
• The summer holidays provide an opportunity for reflection and planning.

Links

www.amcis.co.uk

www.thebonjouragency.com

Katharina Roelofsz

https://uk.linkedin.com/in/katharina-roelofsz-a7106943

Anna Stevenson

https://uk.linkedin.com/in/norwichpr

Welcome back to The AMCIS Podcast, brought to you by The Bonjour Agency. This is the podcast where we speak to people in the independent school sector. AMCIS is the association for admissions, marketing and communications in independent schools.

In this episode we're at the AMCIS conference 2024.

Links

www.amcis.co.uk

www.thebonjouragency.com

Welcome back to The AMCIS Podcast, brought to you by The Bonjour Agency. This is the podcast where we speak to people in the independent school sector. AMCIS is the association for admissions, marketing and communications in independent schools.

In this episode we are speaking to Sarah Cunnane, Head of Media & Communications at the Independent Schools Council.

Links

www.amcis.co.uk

www.thebonjouragency.com

Welcome back to The AMCIS Podcast, brought to you by The Bonjour Agency. This is the podcast where we speak to people in the independent school sector. AMCIS is the association for admissions, marketing and communications in independent schools.

In this episode we are speaking to Tom Rogerson, Head of Cottesmore School.

Links

www.amcis.co.uk

www.thebonjouragency.com

Welcome back to The AMCIS Podcast, brought to you by The Bonjour Agency. This is the podcast where we speak to people in the independent school sector. AMCIS is the association for admissions, marketing and communications in independent schools, I’m Simon Jones and in this episode it’s a little bit different because I’m coming to you live from the AMCIS Admissions Conference in central London on a rather chilly Thursday.

I’m stood outside the Holiday Inn Bloomsbury and I’ve really been looking forward to this event, not just because there are some great speakers at this event but also because I get to talk to them directly for this podcast episode.

Come with me as I take you around the AMCIS Admissions Conference so we can speak to some of the people here.

Links

www.amcis.co.uk

www.thebonjouragency.com

Daniel Virr

d.l.virr@mgs.org

https://www.linkedin.com/in/daniel-virr-870228249/

Joy Cheung

joy.cheung@sidcott@org.uk

https://www.linkedin.com/in/joy-cheung-21580919b/

Welcome back to The AMCIS Podcast, brought to you by The Bonjour Agency. This is the podcast where we speak to people in the independent school sector. AMCIS is the association for admissions, marketing and communications in independent schools, I’m Simon Jones and in this episode we’re celebrating Black History Month with three fantastic guests. Sabrina Moutarde is the Head of Marketing at St James’ Schools, we have Susan Fontenelle, Head of Admissions at Queen Anne’s School, Caversham, and we’re also joined by Chanelle Root, Digital Marketing Co-ordinator at Crosfields School in Reading.

We get to talk about how each of them came to work at their schools, what Black History Month looks like where they work, who their role models are, whether they think it makes a difference in the workplace when you’re a person of colour and we talk about other things in between.

This is a lovely episode, not just because it’s Black History Month but also because we have three amazing people with us, and they’re amazing of course, every month of the year.

So come with me now as we speak to Sabrina, Susan and Chanelle.

Links

www.amcis.co.uk

www.thebonjouragency.com

Welcome back to The AMCIS Podcast, brought to you by The Bonjour Agency. This is the podcast where we speak to people in the independent school sector.

AMCIS is the association for admissions, marketing and communications in independent schools, I’m Simon Jones and in this episode we have two guests both coming to us from Eltham College. Now, earlier this year AMCIS ran the IMPACT awards (you’ll probably remember hearing about that) and Eltham College won the IMPACT Award for Equity, Diversity & Inclusion with something they’d done called ‘Every Name Matters’, an initiative that addressed the mispronunciation of pupils’ names – which some said made them feel undignified, insecure or inferior.

I was very excited to hear about this because I have one of the easiest names in the world to get right and so I needed to understand what it’s like for others with harder to pronounce names. So if you’re like me and you have an easy-to-pronounce name, or if your name is harder to say and you have close association with this topic then this is the episode for you.

Edward Funnell is the Head of Communications and Gideon Hammond is the Lead on Race, Ethnicity and Cultural Heritage (REACH) and also a teacher of maths & physics.

So come with me now as we step into Eltham College and speak to Gideon and Edward about this initiative, ‘Every Name Matters’.That’s all coming up in this episode so come with me as we speak to the Headmistress at Channing School, it’s Lindsey Hughes.

Links

www.amcis.co.uk

www.thebonjouragency.com

Eltham College

TES article

Education Choices Magazine Podcast

https://www.linkedin.com/in/gideon-hammond/