Episodios

  • 134 - From Electrical Engineering to Influencer Marketing: Jonathan's Entrepreneurial Journey

    134 - From Electrical Engineering to Influencer Marketing: Jonathan's Entrepreneurial Journey
    Jul 3 2024

    Jonathan Eg is the Founder & CEO of Partipost, a Crowd Marketing Platform that effectively connects brands to content creators, giving them seamless access to word-of-mouth advertising in the fast-moving world of social media. Since its inception in 2016, Partipost has dedicated itself to transforming how brands connect with their consumers, making it easier to engage and reach a larger pool of audiences through its platform.


    Jonathan shares his intriguing journey from electrical engineering to founding an influencer marketing platform in this episode. He discusses the motivations behind his career shift, his challenges, and his parents' pivotal role in shaping his leadership style. Jonathan also provides insights into the evolution and benefits of micro and nano influencers, the impact of AI in influencer marketing, and the current state of B2B influencer marketing in the industry. He candidly addresses the issue of delayed payments in influencer marketing and how his company, Party Post, is working to resolve these challenges.


    00:00 Introduction and Welcome

    00:33 From Electrical Engineering to Finance

    02:27 Transition to Private Equity and Tech

    03:22 Founding an Influencer Marketing Platform

    05:30 Parental Influence on Leadership Style

    08:18 Evolution of Influencer Marketing

    11:30 Micro and Nano Influencers vs. Traditional Influencers

    16:24 AI Influencers: The Future or a Fad?

    19:56 B2B Influencer Marketing

    23:02 Challenges in Influencer Payments

    ---

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    28 m
  • 133 - From Magic Tricks to Workspace Strategy: Jianhan's Journey

    133 - From Magic Tricks to Workspace Strategy: Jianhan's Journey
    Jun 25 2024

    Qiu Jianhan is the principal of strategy at Unispace Asia, where he leads the strategy and change management practice. He has developed innovative strategy and change management solutions that have helped many organisations align their work environment with their goals.

    As a certified LUMA practitioner, Jianhan always embeds human-certified design thinking into his solutions, contributing to his success as a seasoned workplace strategist. In this episode, Jianhan shares his intriguing journey from learning magic card tricks to his professional career in finance and workspace strategy. He discusses the importance of engaging employees in workspace design to boost productivity and satisfaction.

    Jianhan also provides insights into the impact of flexible workplace arrangements in Singapore and tips for companies seeking new office spaces. The conversation reveals how innovative workspace design can significantly influence employee well-being and organizational success. 00:00 Introduction and Guest Welcome 00:20 Discovering Magic Tricks 01:12 From Finance to Workspace Strategy 02:38 Common Workspace Design Mistakes 04:06 Engaging Employees in Workspace Design 07:24 Impact of Flexible Work Arrangements 11:22 Designing for Low Occupancy 15:46 Balancing Work, Life, and Play in the Office 18:06 Tips for Choosing a New Workspace 24:07 Final Thoughts and Conclusion --- Sign up for Adrian's weekly newsletter: https://adriantan.com.sg/subscribe/ Visit Adrian Blog: https://adriantan.com.sg Follow Adrian on LinkedIn: https://www.linkedin.com/in/adriantanck/ Follow Adrian on Twitter: https://twitter.com/adriantan18 Like Adrian on Facebook: https://www.facebook.com/adtan
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    27 m
  • 132 - Marcelo Lebre on the Future of Work and the Rise of Remote Companies

    132 - Marcelo Lebre on the Future of Work and the Rise of Remote Companies
    Mar 29 2024
    Prepare for an electrifying dive into the digital deep end with Marcelo Lebre [https://www.linkedin.com/in/marcelolebre/] on the Adrian Tan show, where the idea of the future of work takes centre stage. From a spark of pre-pandemic intuition, Remote has ascended to an industry vanguard, igniting the tech sector with pioneering global employment solutions. This episode's heart beats the tale of Marcelo's voyage from engineer to entrepreneur—a journey fueled by a burning desire to connect global opportunities to talent, regardless of the miles in between. Adrian and Marcelo chart the territory of Remote [https://remote.sjv.io/c/2671262/1964842/16274]'s nascent days, the quest for the perfect domain, and the crafting of novel tools from the void—the kind you can't just find lying around; you have to build them. Navigating the digital age, Marcelo Lebre stands tall as the co-creator and driving force behind Remote—the trailblazing platform rewriting the rules of global employment, now basking in the glow of a $150 million valuation boost. This unicorn company sprouted from the vision of a boy from a quaint Portuguese village whose grand ambitions bloomed in the fertile soil of technology, an inheritance from a grandfather with a love for all things electronic. Since its inception in 2019, Remote has been tearing down geographic barriers, offering companies everywhere the power to hire and manage their international teams with unprecedented ease. Key Takeaways: ➡️ Enter Marcelo Lebre: co-founder of Remote, visionary of a digital workforce landscape altered long before pandemic pandemonium hit. ➡️ Remote's sprint to unicorn stardom, fueled by $150 million, is a testament to their game-changing approach to simplifying global employment. ➡️ Marcelo's leap from engineering to startup wizardry was sparked by an unwavering conviction: global opportunities should know no borders. ➡️ Leading the vanguard, Remote has tackled the complexities of legitimately managing a worldwide workforce, outpacing the competition before they knew the race had begun. ➡️ Beyond evolving their platform to serve global businesses big and small, Remote's influence reaches into worldwide policy debates on the future shape of work. Notable Quotes: "You will never have the perfect thing until you craft it, because other people will not do it for you." "Our biggest competition is our own shadow and not any other brand or name." "If you have a true passion about something, it's worth much more than anyone being forced into learning or doing something." "We wanted to create an experience both for the people being paid, employees, contractors, you name it. But for the employer as well, no matter what, what kind of relationship you have." "The future of work is being defined not just by the offer, but the need of people that today have access to tremendously fast Internet, super powerful computers, and knowledge that can traverse the world in a split second."
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    48 m
  • 131 - Sunny Saha On Unleashing the Power of Diverse Industries and Embracing Innovation

    131 - Sunny Saha On Unleashing the Power of Diverse Industries and Embracing Innovation
    Feb 25 2024
    Join me in this captivating episode as I dive deep into the remarkable journey of Sunny Saha [https://www.linkedin.com/in/sunnysaha/], the GM of Blue Prism [https://www.blueprism.com/]. From his early days in market research to leading Time Warner Asia Pacific and launching the world's first Cartoon Network theme park, Sunny's diverse experience across industries will leave you inspired. Discover how he thrived amidst industry transformations driven by technology and his unique approach to embracing diverse perspectives. Whether you're an entrepreneur or simply seeking motivation, this episode is a must-listen to unlock the secrets of success from an extraordinary leader. --- * Sign up for Adrian's weekly newsletter: https://adriantan.com.sg/subscribe/ * Visit Adrian Blog: https://adriantan.com.sg * Follow Adrian on LinkedIn: https://www.linkedin.com/in/adriantanck/ * Follow Adrian on Twitter: https://twitter.com/adriantan18 * Like Adrian on Facebook: https://www.facebook.com/adtan
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    26 m
  • 130 - Dr. Cecelia Herbert Unveils the Secrets of Employee Experience

    130 - Dr. Cecelia Herbert Unveils the Secrets of Employee Experience
    Feb 13 2024
    Are you curious about the factors that shape the employee experience and its impact on organizations? Join us on this episode where we dive into the fascinating world of employee engagement, management, and the repercussions of poor EX scores. Our special guest is Qualtric [https://www.qualtrics.com/sg/]'s Dr. Cecelia Herbert [https://www.linkedin.com/in/cecelia-herbert/], a renowned organisational psychologist and principal behavioural scientist. In this episode, Dr. Herbert explains the intricacies of employee experience, sharing valuable knowledge about its definition, key metrics, and its role in driving productivity and team effectiveness. Discover the significance of employee engagement as a hero metric, and understand the three crucial components that contribute to a positive employee experience. But what happens when employee experience scores stall? Dr. Herbert unveils the reasons behind this phenomenon, debunking common misconceptions and shedding light on the true nature of these metrics. Is it solely due to the ongoing struggle between remote work and office presence, or are there other underlying factors at play? Get ready to uncover the data-driven insights and trends that shape employee experiences, not only in Singapore but globally. Join us as we embark on an enlightening journey with Dr. Cecelia Herbert, unravelling the mysteries of employee experience and discovering the strategies for building a thriving and engaged workforce. Don't miss out on this thought-provoking conversation that will revolutionize your understanding of employee experience management. Learn more about Qualtrics EX Trends study here [https://www.qualtrics.com/au/ebooks-guides/2024-ex-trends-report/] --- * Sign up for Adrian's weekly newsletter: https://adriantan.com.sg/subscribe/ * Visit Adrian Blog: https://adriantan.com.sg * Follow Adrian on LinkedIn: https://www.linkedin.com/in/adriantanck/ * Follow Adrian on Twitter: https://twitter.com/adriantan18 * Like Adrian on Facebook: https://www.facebook.com/adtan
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    37 m
  • 129 - Cassandra Ong's Journey from Layoff to A Fractional Marketing Agency

    129 - Cassandra Ong's Journey from Layoff to A Fractional Marketing Agency
    Feb 6 2024
    Join me as I chat with Cassandra Ong [https://www.linkedin.com/in/cassandraong/], a remarkable guest who shares her inspiring journey of starting a business after a layoff. In this captivating episode, we explore the challenges and triumphs of entrepreneurship. Discover how Cassandra's experience in a B2B SaaS company fueled her desire to create a consultancy agency - Otterhalf [https://www.otterhalf.co/]. We delve into the unique world of marketing in the tech industry, where revenue and conversions take centre stage, and explore the innovative concept of fractional marketing. Learn why fractional marketing brings a new level of expertise and accountability to the table, and how it differs from traditional consulting work. Gain valuable insights from our entrepreneurial mindset and discover the lessons we've learned along the way. Don't miss this episode as we unveil the untold secrets of fractional marketing and share our personal stories of resilience, growth, and success. Tune in now to gain inspiration for your entrepreneurial journey and to stay ahead in the ever-evolving tech industry. --- Sign up for Adrian's weekly newsletter: https://adriantan.com.sg/subscribe/ Visit Adrian Blog: https://adriantan.com.sg Follow Adrian on LinkedIn: https://www.linkedin.com/in/adriantanck/ Follow Adrian on Twitter: https://twitter.com/adriantan18 Like Adrian on Facebook: https://www.facebook.com/adtan
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    25 m
  • 128 - Exploring Geoarbitrage with Gabrielle Loh

    128 - Exploring Geoarbitrage with Gabrielle Loh
    Dec 20 2023
    In this episode of the Adrian Tan Show, we dive into the growing trend of geo arbitrage with guest, Gabrielle Loh [https://www.linkedin.com/in/gabriellefrieda/]. Gabrielle shares her personal journey with geo arbitrage, the practice of working remotely from countries with a lower cost of living. She provides insights into her experiences living and working in South Korea. Gabrielle is an award-winning International coach, who helps business leaders discover their purpose and build their brand reputation. This episode offers practical advice, covering safety tips, cost implications, and challenges of life overseas. Time Stamp 00:00 Introduction 00:13 Exploring Geo Arbitrage 01:08 Introducing Guest: Gabriel Low 02:20 Gabriel's Journey to Geo Arbitrage 03:26 Living and Working in South Korea 03:39 Experiences and Challenges in South Korea 06:44 Cost of Living in South Korea 08:46 Benefits and Challenges of Geo Arbitrage 13:20 Advice for Potential Geo Arbitragers 14:30 Returning to Singapore and Future Plans 21:12 Conclusion and Contact Information --- Sign up for Adrian's weekly newsletter: https://adriantan.com.sg/subscribe/ Visit Adrian Blog: https://adriantan.com.sg Follow Adrian on LinkedIn: https://www.linkedin.com/in/adriantanck/ Follow Adrian on Twitter: https://twitter.com/adriantan18 Like Adrian on Facebook: https://www.facebook.com/adtan
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    22 m
  • 127 - Globalization Partners: Going Global with Charles H. Ferguson

    127 - Globalization Partners: Going Global with Charles H. Ferguson
    Dec 12 2023
    In this episode of the Adrian Tan Show, I speak with Charles H. Ferguson [https://www.linkedin.com/in/charlesferguson/], the APAC GM for Globalization Partners [https://www.globalization-partners.com/]. Inspired by the 2023 Global Growth Report, we discuss the expectations and sentiments in the evolving business landscape. Key findings reveal that Singaporeans aspire to join global companies for better pay, travel, and diversity. Charles emphasises the importance of expanding globally but reminds us that it can mean something other than increasing in size. Listen on as we delve into small businesses' agility, the opportunities emerging markets bring, and the crucial role of talent in these discussions. Time Stamp 00:00 Introduction and Overview of the Episode 00:16 Discussion on Globalization Partners and Their Report 01:26 Interview with Charles Ferguson from Globalization Partners 01:49 Exploring Reasons Why Singaporeans Aspire to Join Global Companies 02:15 Understanding Singapore's Global Connectivity and Work Culture 03:09 Insights on Multinational Corporations and Their Impact 04:45 Discussion on Benefits and Cultural Diversity in Global Companies 07:07 Exploring the Concept of Job Change Among Singaporeans 14:37 Understanding the Role of Global Presence for Companies 28:30 Challenges and Opportunities for Small Businesses in Global Expansion 46:00 Conclusion and Contact Information --- Sign up for Adrian's weekly newsletter: https://adriantan.com.sg/subscribe/ Visit Adrian Blog: https://adriantan.com.sg Follow Adrian on LinkedIn: https://www.linkedin.com/in/adriantanck/ Follow Adrian on Twitter: https://twitter.com/adriantan18 Like Adrian on Facebook: https://www.facebook.com/adtan
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    47 m