Episodios

  • Mapping the Customer Journey with Kaitlyn Merola

    Mapping the Customer Journey with Kaitlyn Merola
    Jul 10 2024
    Welcome back, Agents of Change listeners! Today, I had the pleasure of chatting with Kaitlyn Merola, the CEO and founder of MOVE marketing. Kaitlyn is a seasoned pro when it comes to demand generation, customer experience optimization, and accelerating revenue growth. In this episode, we dive deep into one of my favorite topics: the customer journey. From defining the journey to optimizing touchpoints and leveraging email marketing, Kaitlyn shares invaluable insights that can help any business improve its marketing strategy. Grab your headphones and join us for a journey through the world of customer experience with Kaitlyn Merola! https://www.theagentsofchange.com/542 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>
    Más Menos
    29 m
  • Future of SEO: Holistic Strategies and AI Impact with Amanda Jordan

    Future of SEO: Holistic Strategies and AI Impact with Amanda Jordan
    Jul 3 2024
    Amanda Jordan dives into the future of SEO, highlighting the shift from traditional checklists to a more holistic approach. We discuss the impact of AI on search visibility, how to engage with your customers across various platforms, and the importance of building your brand as a thought leader. Get ready for actionable insights that will help you adapt and thrive in the ever-evolving world of SEO in 2024. https://www.theagentsofchange.com/541 Grab your discounted to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>
    Más Menos
    32 m
  • Email Marketing Strategies for Better Deliverability with Tyler Cook

    Email Marketing Strategies for Better Deliverability with Tyler Cook
    Jun 25 2024
    Are you not getting enough ROI out of your email marketing? If so, is it your deliverability, your open rates, or are people just not taking action? Discover what’s not working and how to fix it with self-proclaimed Email Marketing Nerd Tyler Cook of HyperMedia Marketing, and start generating more business from your email marketing. https://www.theagentsofchange.com/540 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>
    Más Menos
    34 m
  • Mastering Paid Search for B2B Companies with John Horn

    Mastering Paid Search for B2B Companies with John Horn
    Jun 19 2024
    Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it’s better to not aim for the top spot on Google, and gives us his actionable and practical insights. https://www.theagentsofchange.com/539 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>
    Más Menos
    31 m
  • You Don't Have Enough Facts or Figures to Change Your Customer's Mind - Craig Andrews

    You Don't Have Enough Facts or Figures to Change Your Customer's Mind - Craig Andrews
    Jun 12 2024
    Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his experience in a coma to a new way of approaching sales, and how a “scarecrow” fits into that equation. https://www.theagentsofchange.com/538 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>
    Más Menos
    34 m
  • Unlocking Social Media Success with Karlyn Ankrom

    Unlocking Social Media Success with Karlyn Ankrom
    Jun 5 2024
    Struggling with your social media strategy? Tune into our latest podcast episode featuring Karlyn Ankrom from Oh Snap Social, who helps us break down the barriers to make social media manageable. Discover simple strategies to conquer your social media fears and start building your online presence with confidence. Karlyn’s unique Fan Firestarter Framework is designed to get even the most socially shy businesses on track. Let’s dive in! https://www.theagentsofchange.com/537 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>
    Más Menos
    32 m
  • Streamlining Social Media Marketing with Autumn Wilson

    Streamlining Social Media Marketing with Autumn Wilson
    May 29 2024
    Wondering when to post on social media or what content catches the eye? If posting regularly is a challenge, it might be time to streamline your strategy. Today, we’re joined by social media expert Autumn Wilson, who shares her insights on maintaining an authentic and consistent online presence. With over a decade in the social media landscape, Autumn has mastered the art of creating engaging content that resonates with audiences. Let’s dive into her methods and learn how to make social media work for you without taking over your life. https://www.theagentsofchange.com/536 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>
    Más Menos
    35 m
  • Marketing with Blockchain: What You Need to Know with Jimmy Haight

    Marketing with Blockchain: What You Need to Know with Jimmy Haight
    May 22 2024
    In this episode of The Agents of Change, Rich Brooks interviews Jimmy Haight, a marketing professional at Chainlink Labs, who discusses the transformative potential of blockchain technology. Jimmy breaks down the concept of tokenization, explaining how this new technology can provide unique "superpowers" to businesses, allowing them to tokenize assets and streamline financial systems. He also dives into innovative marketing opportunities and real-world applications, sharing how businesses can align incentives and create exclusive value for their customers. Tune in to discover how blockchain can shape the future of marketing and unlock new revenue streams. https://www.theagentsofchange.com/535 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>
    Más Menos
    31 m