Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. EXCLUSIVE BLACK FRIDAY DEAL: Use code BF65ABPVIP for 65% off all yearly and bi-yearly plans until 12th December’25. Link: https://lodgify.com/?afmc=2cq

If you're running a serviced accommodation business and you're not tracking your numbers, you're not scaling, you're guessing. Today, I’m breaking down the KPIs and metrics that separate busy hosts from profitable CEOs. We’re talking visibility, nurturing, conversion, and retention — the funnel data that builds recurring revenue, predictable income, and a business that grows even when you step away. And for this episode only, I’m giving away a FREE KPI MASTER tracking template — normally £49 — yours today with this episode.

Just click the link here at: https://welcome.airbnbblueprint.co.uk Enjoy!

KEY TAKEAWAYS

• Businesses fail not from lack of talent, but from failing to measure the right numbers.
• There are four essential pillars every Airbnb/SA business must track: Visibility, Nurturing, Conversion, and Retention.
• Visibility is the oxygen of your business — if new eyeballs slow down, your sales will too.
• Declining follower growth or email opt-ins is rarely a sales issue; it’s a top-of-funnel visibility issue.
• Nurturing builds trust through consistency: strong subject lines, meaningful content, stories, and guidance.
• Healthy benchmarks: 20%+ open rate, 7%+ click-to-open rate.
• Weak nurturing = weak conversions, even if visibility is high.
• Conversion begins long before the sales call through positioning and trust-building.
• Conversion benchmarks:
• Under 10% = major misalignment
• 10–25% = something missing
• 25–40% = strong but needs refining
• 40%+ = message is sharp, audience highly aligned
• Ethical selling means clarity, alignment, and removing hesitation — not pressure.
• Retention is where true wealth comes from: long-term clients compound revenue.
• Predictable income comes from predictable numbers — retention drives Monthly Recurring Revenue, Client Lifetime Value, and profit margin growth.
• A single “yes” can become years of revenue when retention is strong.
• Improving just one of the four pillars can transform the entire business

BEST MOMENTS

“Business becomes emotional when tracking is absent — but it becomes predictable when tracking is consistent.”

“You can’t fix a sales problem by guessing. You fix it by understanding which part of your funnel is breaking.”

“Visibility isn’t marketing — it’s oxygen. If people don’t see you, they can’t buy from you.”

“Your open rate tells you how strongly people feel connected to your message.”

“High conversions don’t come from pushing harder; they come from building trust before the call even starts.”

“Retention is where wealth compounds. A single client can generate years of recurring revenue.”

“You are no longer building a business on hope — you’re building it on data, clarity, and intention.”

LINKS

FREE Airbnb Blueprint Coaching Community https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation units and 10 Buy-To-Lets over the last 5 years. Their Airbnb business has allowed both of them to design a lifestyle on their own terms.

Pooh left the corporate world as an electrical engineer to spend more time with his young family, while Alex enjoys most of his time in sunny Spain, road cycling and hiking through the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq​

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

• You don’t need deep tech knowledge to leverage AI—understanding how to direct it is more valuable than coding.

• Just like in property, success in AI comes from knowing your niche and solving real problems.

• Planning and strategy beat speed—whether you're converting a house or building a digital application.

• Authenticity matters more than ever—AI tools should enhance your voice, not replace it.

• There are major similarities between serviced accommodation and AI product creation: → Both can be saturated unless you identify and serve a niche.

• AI will replace tasks, not people—those who learn to work with it will thrive.

• Avoid the mistake of using AI as a shortcut without adapting the output to your true voice.

• Ethical use is essential—don’t compromise integrity for speed or creativity.

• Future-ready skills include problem solving, strategic thinking, creativity, and emotional intelligence.

• Building digital assets (just like property assets) can create recurring long-term income, often with less maintenance.

BEST MOMENTS

“AI won’t replace people – but people using AI will replace people who aren't.”

“It’s like serviced accommodation—you can churn out units, but if you don’t have a niche, you’ll drown in the competition.”

“You don’t need to be a coder to build with AI anymore—your imagination is the only limit.”

“Using AI without tailoring it to your voice is like sending a stranger to meet your client for you.”

“Creating digital assets today is like buying property before the boom.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

https://calendly.com/airbnbblueprint

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

Welcome back to the podcast — today’s episode is a big one, because we’re diving into the honest truth that nobody really says out loud: starting a business today, post-COVID, is so much harder than it used to be. Not because there’s no opportunity, but because the market has changed, buying behaviour has changed, and customers think completely differently now — and if you don’t understand this shift, you’ll always feel like you’re running uphill. We’re breaking down what’s really happening, why people hesitate to buy, and what you need to do differently to win in this new era. And by the way, if you want to stay ahead of this wave, I’m launching something very special in March 2026 — designed specifically to help entrepreneurs succeed in the business world we’re living in today. If you want early access and exclusive bonuses, register now at welcome.airbnbblueprint.co.uk — trust me, you’ll want to be there.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Today, the best business doesn’t win — the most trusted one does.
• Markets are crowded and noisy. Buyers now make decisions based on trust, consistency, transparency, and proof.
• Modern buyers are more selective. They’re not buying information — they’re buying certainty and confidence.
• Four buyer types have emerged post-Covid:
• The Skeptic – Wants reassurance after being burned before.
• The Researcher – Checks every review, comparison, and competitor.
• The Value Maximiser – Will spend if clear ROI and results.
• The Emotional Buyer – Purchases when they feel aligned with your values and personality.
• Business today is not about selling products or services — it's selling safety, clarity, confidence.
• Customers don’t want another business — they want a leader they can trust.
• AI can create content fast, but it can't replace human trust.
• People still spend money daily (holidays, tech, memberships) — they just avoid risky business decisions.
• The future belongs to brands that are real, relatable, consistent, and value-led.
• If you can clearly communicate who you are, what you stand for, how you’re different, and why customers are safe with you — you’ll win every time.

BEST MOMENTS

“It's not the best business that wins. It's the one that builds the most trust.”

“People are not buying information anymore — they’re buying certainty.”

“Business isn’t selling a product anymore. It’s selling safety and confidence.”

“There might be 50 people selling the same thing as you, but there will never be another you.”

“Success isn’t about working harder. It’s about understanding how people buy today.”

LINKS

FREE Airbnb Blueprint Coaching Community 👉 https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

If you’re trying to appeal to everyone, you’ll end up appealing to no one. In this episode, I’ll walk you through how to identify and attract your ideal clients — the ones who truly value what you offer, pay on time, and keep coming back. You’ll learn how to fine-tune your message, stop wasting energy on time-wasters and tyre-kickers, and start building a brand that naturally draws in loyal landlords, investors, and guests who trust you. Tune in and grab your free training at welcome.airbnbblueprint.co.uk to map out your full client journey, boost your direct bookings, and grow your profits sustainably.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Your business can only grow as clearly as you can define who it’s for.
• Saying “I serve contractors or leisure guests” is still too vague — specificity wins.
• When you niche down, your content becomes clearer and your marketing becomes magnetic.
• The more you narrow your audience, the easier it becomes to attract the right clients and close deals.
• Don’t just focus on demographics — dig deeper into fears, frustrations, goals, daily routines, and what they value most.
• Understand yourself too: which clients energise you, and which ones drain your time and sanity?
• Your sweet spot = what you enjoy + what clients value + what you can deliver exceptionally well.
• Craft a clear one-liner: “I help [WHO] achieve [WHAT] by [HOW].”
• Once your ideal client is defined, your content, networking, bio, and messaging all start working automatically.
• Attract clients who value your service, pay your rates, respect your time, and stick with you long-term.
• The goal isn’t more enquiries — it’s the right enquiries.

BEST MOMENTS

“You see, if you’re trying to appeal to everyone, you end up appealing to no one.”

“Your business can only grow as clearly as you can define who it’s for.”

“When you can see your ideal client in your mind, you can market to them directly.”

“Life’s too short to work with people who drain your energy.”

“The goal isn’t to get more people — it’s to get the right people.”

“When you nail your ideal client, everything changes.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.

This Airbnb business has allowed each of them to create their own tailor-made lifestyle by design.

Pooh left the corporate world as an electrical engineer to spend more time with his growing family, while Alex enjoys life in sunny Spain—road cycling and hiking the Tramuntana mountain ranges.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. EXCLUSIVE BLACK FRIDAY DEAL: Use code BF65ABPVIP for 70% off all yearly and bi-yearly plans until 30th November’25. Link: https://lodgify.com/?afmc=2cq

In this episode, I’m breaking down the real reason leads aren’t converting… and it’s not your price, your pitch, or your platform. It’s your client journey - and chances are, it’s leaking faster than a toddler with no nappy. We’ll walk through how to map your client journey step by step, where most operators lose sales before they even make the offer, and how to build a funnel that actually does the heavy lifting. And if you want to see this in action? I’m hosting a FREE masterclass on Monday 17th November 2025 at 7pm UK time. We’re going deep into how to fix your sales system and create predictable revenue — without the hustle. Registration Link: https://us06web.zoom.us/meeting/register/NbBRe9uHRgCMF9SQHJOaUA

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Sales isn’t a single point — it’s a journey made up of multiple stages.

• Every client interaction either moves them closer to saying “yes” or pushes them away.

• Friction kills conversions — make your client journey simple, smooth, and intentional.

• You must map out your stages from awareness to retention so you can fix leaks and measure progress.

• Simplify your offer — if someone can’t explain what you do in one sentence, it’s too complicated.

• Track your leads — even a spreadsheet will show you where you’re winning or losing sales.

• Consistent follow-up and nurturing turn “maybe laters” into “yes” clients.

• Building trust before you ever pitch makes sales natural and predictable.

BEST MOMENTS

“Sales isn’t a single moment — it’s a sequence, a journey.” “Every interaction moves your client closer to ‘yes’ or further away without you realizing.” “If your offer isn’t clear in one sentence, that’s the first link in your broken journey.” “The numbers don’t lie — track what’s happening so you can fix it.” “Your sales aren’t stuck because you’re bad at selling. They’re stuck because the path isn’t clear.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

This week, I’m pulling back the curtain on the ugly truth behind serviced accommodation — the part no one posts about. From a guest who seemed perfect on paper to a full-blown nightmare that spiralled into social workers, property damage, and pure chaos — I’m sharing it all. But here’s the twist… every dark experience has a silver lining, and this one led me straight to the smarter, calmer, and far more profitable path — building recurring revenue through selling enquiries instead of surviving bad guests. If you’ve ever had “that” guest from hell, you’ll want to hear this one.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Even “perfect” guests can turn into your worst nightmare — always trust your gut and your systems.
• Never skip routine cleans, even when guests request privacy — it’s a red flag, not a courtesy.
• When things go wrong, the stress costs more than the damages — downtime means lost income.
• You’re not just managing properties; you’re managing people — and people can be unpredictable.
• Every bad guest experience is feedback for your business structure. Use it to build better systems.
• Real success comes from recurring revenue — not relying on the next guest or OTA platform.
• Building marketing systems that generate consistent leads gives you freedom and scalability.

BEST MOMENTS

“When it goes wrong, holy shit, it really goes wrong.”

“They don’t show you the anxiety of calculating how much it’s going to cost just to put things right.”

“This business isn’t passive — it’s people management. And people, my friend, can be unpredictable.”

“After weeks like this, I can see it clearly now — the real power isn’t in chasing bookings, it’s in owning the system that feeds them.”

“Every messy guest, every bad week, every sleepless night — it’s just a reminder your business deserves better systems.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

- https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

In this episode, I sit down with Chris and Aida - the inspiring duo behind Prime Acrobatics, the ethical acrobatics empire built on passion, purpose, and community. From Cirque du Soleil tours to leading a 100-strong team, their story is all about balance — between creativity and structure, growth and giving back. We dive into what it really takes to build a purpose-led business that scales with integrity. Whether you’re in property, performance, or entrepreneurship, this chat will remind you — success isn’t about growing fast, it’s about building right.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

• Prime Acrobatics grew from a shared passion for movement into a multi-location business serving hundreds of families.

• Building a business is like acrobatics — it requires balance, coordination, and trust.

• Passion is important, but systems, strategy, and structure are what allow a company to scale.

• Strong community and culture are key to retaining staff and creating long-term success.

• Location and property decisions can make or break your business — Prime’s sites in Woking and Camberley show how the right space supports growth.

• Franchising and property investment can offer expansion opportunities, but keeping core values intact is essential.

• Empowering young staff builds leadership skills and prepares the next generation.

BEST MOMENTS

“Every business hits a point where passion alone isn’t enough — you need systems, strategy, and structure.”

“We wanted to build more than a gym — we wanted to build a community.”

“Whether it’s acrobatics or property, it’s all about balance and trusting the process.”

“Our goal was to create a space where people feel welcome, supported, and inspired.”

EPISODE RESOURCES

Prime Acrobatics

Website: https://primeacrobatics.co.uk

Instagram: @primeacrobatics

Facebook: Prime Acrobatics

Prime Acrobatics is a leading community-based gymnastics and acrobatics centre in Woking, Surrey. Founded in 2012 by Chris Bowler and Clem Malcolmson, their mission is to help people of all ages build confidence, strength, and balance through movement. With over 1,700 members and 100+ weekly classes, Prime has become a hub for fitness, creativity, and community - proudly recognised by British Gymnastics and shortlisted multiple times for National Community Club of the Year.

https://primeacrobatics.com

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

Let me ask you something — if someone lands on your profile or hears your elevator pitch, can they instantly tell what you do, who you help, and why they should care? Because if not, you’re not just blending in… you’re invisible — and invisible doesn’t sell. In today’s episode, we’re diving deep into why your messaging matters more than your logo, your website, or your reels, and how a strong core message instantly builds trust, authority, and connection with your ideal clients. I’ll show you how to craft a message so clear it makes people stop scrolling, lean in, and say — “Yep…That’s me.” Let’s Get into It!

THE AIRBNB BLUEPRINT CONSULTANT – CONTACT US

https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Your core message is your business identity in one sentence — it defines who you serve and what transformation you deliver.
• Your secondary messages are your stories, beliefs, and proof points that build trust and connection.
• A strong message attracts your ideal clients and repels the wrong ones — and that’s exactly what you want.
• Clarity builds confidence. Confusion costs you opportunities.
• “Visibility hates vagueness.” Be bold and clear in your communication.
• Every piece of content — from your posts to your pitches — should align with your core and secondary messages.
• People don’t just buy from brands; they buy from people.
• Keep testing and refining your message. Your business will evolve — your message should too.

BEST MOMENTS

“Your message isn’t your logo or your website — it’s the heartbeat of your business.”

“If your audience reads your message and says, ‘That’s me!’ — you’ve nailed it.”

“Clarity converts. Confusion costs you.”

“Visibility hates vagueness — people trust clarity.”

“Your message should attract the right people and repel the wrong ones.”

“People resonate with you, not just your brand.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.