Mike Glick is the Co-founder and CEO of Goode Health, a health and wellness company specializing in biometric tracking and nutrition products designed to improve overall health. He also leads the Columbus studio for Palm Venture Studios, a private firm for new health and wellness technologies located at Ohio State University. Having spent over 10 years leading adult and pediatric nutrition at Abbott, Mike is dedicated to improving accessibility to nutrition and healthcare.

In an industry flooded with generic products, nutrition brands must differentiate their offerings through customized solutions. How can you educate consumers about your products’ unique benefits?

Nutrition expert and startup entrepreneur Mike Glick developed a protein supplement company that stands out in a cluttered market by adhering to transparency, ethical standards, and product efficacy. The brand tailors products to consumers’ health needs by offering personal nutrition assessments that address nutrient deficiencies and goals. Mike recommends leveraging authentic case studies of vetted individuals who understand your brand’s mission and can communicate the personal benefits and provide educational advice. This reduces the confusion surrounding nutritional health products and positions your brand as a reliable solution.

Tune in to this episode of the Brand Alchemist Podcast as Taja Dockendorf hosts Mike Glick, the Co-founder and CEO of Goode Health, who talks about revolutionizing personalized nutrition in the CPG market. Mike shares how to market a new brand in a competitive industry, how to identify your target audience, and Goode Health’s future expansion plans.