Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the intricacies of marketing by focusing on the importance of speaking to clients' current awareness levels. Moving beyond the basic frameworks of pain point and desire-based marketing, Jody emphasizes the need for clarity in identifying client problems without resorting to unethical tactics. The episode explains how understanding the client's day-to-day experiences can significantly improve marketing strategies. Jody provides actionable insights and examples, teaches how to effectively communicate client experiences, and offers tips on gathering client feedback for better tailored marketing efforts. This episode sets the stage for a three-part series aiming to boost conversions and deepen audience connections.

00:00 Introduction to Pain Point vs. Desire Based Marketing

02:14 Understanding Client Awareness Levels

03:08 The Importance of Positioning in Marketing

05:45 Speaking to Client Experiences

10:27 Practical Tips for Connecting with Your Audience

13:36 Market Research Strategies

16:44 Applying Insights to Your Marketing

18:53 Conclusion and Next Steps