Episodios

  • FINAL EPISODE: Why I’m Pausing the Podcast (and What’s Next)
    Dec 29 2025

    This episode is a little different.

    I’m sharing a very honest update on why I’ve decided to pause the podcast and step away from The Ambitious Introvert® as a brand - at least in its current form.

    Nothing has gone wrong, I haven’t fallen out of love with the work, and this isn’t me burning everything down and walking away!

    Instead, I’ve outgrown what I built, and pretending otherwise would mean forcing something that no longer fits.

    So in this episode, I’m talking openly about what’s changing, why now, and how I’m thinking about what comes next.

    In this episode, I share:

    • Why the podcast itself isn’t the problem, but the brand has become a constraint
    • How my work has evolved beyond “business coaching for introverts”
    • The tension between podcasts as creative outlets, lead generation tools, and sponsored platforms
    • Why clarity matters more than consistency when you’re entering a new chapter
    • What’s changing, what’s staying the same, and what I’m taking forward into what comes next
    • Why I’m choosing a pause rather than forcing a rushed relaunch
    • How you can stay connected and be part of shaping the next iteration of the show

    The entire back catalogue will remain available, and when the podcast returns under a new name, it will be on this same feed, so:

    👉 Make sure you’re subscribed or following the podcast so you don’t miss the relaunch.
    👉 You can also stay in the loop by joining the newsletter at www.theambitiousintrovert.com/newsletter.

    If you’ve listened to this show and found value, resonance, or perspective over the years, thank you! This isn’t goodbye. It’s a pause, and a transition into something new.

    And if you have thoughts on what you’d love to hear in the next chapter, I’d genuinely LOVE your input. You can email me at hello@theambitiousintrovert.com or connect with me on LinkedIn or Instagram.

    ELP x

    CONNECT WITH EMMA-LOUISE:

    Website: https://theambitiousintrovert.com/
    LinkedIn: https://www.linkedin.com/in/emmalouparkes/
    Instagram: https://www.instagram.com/emmalouparkes

    Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

    PREMIUM SUPPORT:

    Interested in working with me 1:1? Learn more and apply here.

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    20 m
  • Episode 229: How I Think About… Building a Business That Lasts
    Dec 15 2025

    In this final instalment of the How I Think About… series, I’m reflecting on what it really takes to create a business that stands the test of time - not just in terms of revenue or visibility, but in terms of energy, alignment, and staying power.

    I share:

    • Why building a business that lasts isn’t the same as building one that’s constantly scaling
    • The sneaky role pricing plays in business longevity (including both over- and undercharging)
    • What most people get wrong about evolution vs. pivoting
    • Why boredom and understimulation are quiet killers of sustainability
    • How to spot the difference between coasting strategically and getting stuck

    If you’ve ever felt the pressure to constantly be doing more, this episode will help you consider what’s truly required to make your business sustainable for the long haul.

    CONNECT WITH EMMA-LOUISE:

    Website: https://theambitiousintrovert.com/
    LinkedIn: https://www.linkedin.com/in/emmalouparkes/
    Instagram: https://www.instagram.com/emmalouparkes

    Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

    PREMIUM SUPPORT:

    Interested in working with me 1:1? Learn more and apply here.

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    30 m
  • Episode 228: How I Think About… Growth
    Dec 1 2025

    In this solo episode in the How I Think About… series, I share how my perspective on growth has evolved over the course of my business.

    Growth is such an interesting concept the straddles empowerment AND can be very toxic depending how it’s applied.

    This episode is a reflection on what real growth looks like in different seasons of life and business - and how ambitious introverts can get intentional about growth that works for them..

    I share:

    • Why I no longer treat growth as a non-negotiable value
    • The hidden costs of chasing growth without clarity
    • How 90-day consistency builds true momentum
    • Strategic growth vs reactive growth (and how to tell the difference)
    • When staying the course is the smartest move you can make
    • Real-world examples of clients growing through anti-growth by design

    CONNECT WITH EMMA-LOUISE:

    Website: https://theambitiousintrovert.com/
    LinkedIn: https://www.linkedin.com/in/emmalouparkes/
    Instagram: https://www.instagram.com/emmalouparkes

    Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

    PREMIUM SUPPORT:

    Interested in working with me 1:1? Learn more and apply here.

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    28 m
  • Episode 227: How I Think About… Visibility
    Nov 17 2025

    From launching my business in 2019 as a total social media avoider, to now running a globally downloaded podcast and coaching high-performing introverts, my approach to visibility has evolved a lot. And being visible as a business owner in 2025 is very different to how it was even just a few years ago.

    This episode isn’t about algorithms or trends. It’s about being intentional with how and where you show up, based on YOUR business and clients.

    I dive into:

    1. Why visibility means different things at different stages of business
    2. How your energy, not the algorithm, should determine where you show up
    3. The difference between reach-based visibility vs. relationship-based visibility
    4. Why “going viral” doesn’t always lead to clients (and what does)
    5. What I’ve learned about deep content - and how it builds long-term trust
    6. The #1 question I ask clients who feel drained by content creation

    If you’ve ever wondered whether your version of visibility is enough, or if you’re trying to find a more sustainable way to be seen, I hope these unfiltered thoughts spark something for you!

    CONNECT WITH EMMA-LOUISE:

    Website: https://theambitiousintrovert.com/
    LinkedIn: https://www.linkedin.com/in/emmalouparkes/
    Instagram: https://www.instagram.com/emmalouparkes

    Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

    PREMIUM SUPPORT:

    Interested in working with me 1:1? Learn more and apply here.

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    25 m
  • Episode 226: How I Think About… Performing Under Pressure
    Nov 3 2025

    What does it really take to stay solid and grounded when the stakes feel high?

    In this solo episode, I’m sharing how I think about performing under pressure - drawing from almost 2 decades in one of the world’s most stressful jobs and 6 years coaching ambitious entrepreneurs.

    I explore:

    • How calm confidence is actually a competitive edge in leadership
    • Why, believe it or not, introverts often thrive in high-pressure environments
    • The difference between pressure and stress (and how I avoid tipping over)
    • Why owning “enough” is more powerful than doing “everything”
    • Why pressure becomes easier with practice
    • Why your ability to deal with pressure isn’t fixed - and how rituals, routines and ‘tools in the box’ are what really separates those who perform well from those who don’t

    🎧 Tune in now and rethink what it means to perform at your best when it matters most in your business.

    CONNECT WITH EMMA-LOUISE:

    Website: https://theambitiousintrovert.com/
    LinkedIn: https://www.linkedin.com/in/emmalouparkes/
    Instagram: https://www.instagram.com/emmalouparkes

    Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

    PREMIUM SUPPORT:

    Interested in working with me 1:1? Learn more and apply here.

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    35 m
  • Episode 225: How I Think About… Energy as My Greatest Business Asset
    Oct 20 2025

    As an introverted business owner and success coach for ambitious introverts, I’m never not thinking about energy - it’s the foundation of everything I do to help my clients get results.

    In this episode of The Ambitious Introvert®, I share how I think about energy as the most valuable and strategic asset in my business. You’ll hear how this lens influences everything from how I coach, to how I structure offers, to how I spend my time - and why I truly believe protecting your energy is your fastest path to sustainable success.

    I share:

    1. Why energy (not time) is the real currency of high performance
    2. The truth about introversion - and why the “label” can be deeply empowering
    3. Real-life examples of different offers and models that all work for different people
    4. Good tired vs. bad tired - and how to tell the difference
    5. Why most productivity advice is designed for extroverts (and how to spot it)
    6. The Olympic analogy that will reframe how you use your energy for the long haul

    Whether you’re running a high-touch service business, scaling a low-ticket offer, or building a software empire, this episode will shift how you think about energy as the foundation that supports your business.

    CONNECT WITH EMMA-LOUISE:

    Website: https://theambitiousintrovert.com/
    LinkedIn: https://www.linkedin.com/in/emmalouparkes/
    Instagram: https://www.instagram.com/emmalouparkes

    Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

    PREMIUM SUPPORT:

    Interested in working with me 1:1? Learn more and apply here.

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    22 m
  • Episode 224: How I Think About… AI
    Oct 6 2025

    I’m revisiting my popular ‘How I Think About…’ format here on The Ambitious Introvert® for Q4! Today I’m sharing how I actually think about and use AI in my business (and how I don’t). There’s a HUGE difference between using AI as a support tool versus depending on it to make your decisions or drive your creativity - and I’m sharing my thoughts on both as an introverted business owner.

    You'll hear:

    1. Why I treat AI as an accelerator, not a crutch
    2. The specific ways I do use ChatGPT (and where it saves me tons of time)
    3. The very real risks of over-relying on AI for business content or strategy
    4. Some examples of where AI has completely gotten it wrong!
    5. Why critical thinking, intuition, and context are still your biggest assets
    6. My take on what AI can’t replicate - and why that’s good news for entrepreneurs

    Whether you're just starting to play with AI or have already built it into your workflows, this episode will help you gut-check your relationship with it - and help you stay sharp and stand out in a world where sameness is everywhere.

    Links mentioned:
    🎧 Episode with Dan Chuparkoff on the ethics of AI

    CONNECT WITH EMMA-LOUISE:

    Website: https://theambitiousintrovert.com/
    LinkedIn: https://www.linkedin.com/in/emmalouparkes/
    Instagram: https://www.instagram.com/emmalouparkes

    Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

    PREMIUM SUPPORT:

    Interested in working with me 1:1? Learn more and apply here.

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    22 m
  • Episode 223: Is All-or-Nothing Thinking Stalling Your Business?
    Sep 22 2025

    If you’ve ever found yourself thinking, “I’m so behind… My business isn’t working… Today was a waste as I got nothing done,” this episode is for you.

    In today’s solo episode, I dive into how binary thinking, though comforting on the surface, can quietly sabotage your momentum, ESPECIALLY if you’re a high-achieving introvert. I share how this pattern shows up in my clients, and how to begin shifting into a more powerful, nuanced mindset that actually supports sustainable success.

    You’ll learn:

    • Why the brain defaults to black-and-white thinking to create certainty
    • How to spot all-or-nothing patterns like “success vs. failure,” “productive vs. lazy,” and “ahead vs. behind”
    • The hidden harm of comparing your business journey to a linear curriculum
    • What counts as “progress” when the work is invisible
    • The trap of misaligned metrics (and what to track instead)
    • A simple mindset shift to move from doubt into trust

    This is what you really need to grow a sustainable business - especially when you don’t always see the results right away.

    CONNECT WITH EMMA-LOUISE:

    Website: https://theambitiousintrovert.com/
    LinkedIn: https://www.linkedin.com/in/emmalouparkes/
    Instagram: https://www.instagram.com/emmalouparkes

    Sign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.

    PREMIUM SUPPORT:

    Interested in working with me 1:1? Learn more and apply here.

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    29 m