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The Art of Longevity

De: The Song Sommelier
  • Resumen

  • Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view.

    The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

    © 2024 The Art of Longevity
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Episodios
  • The Art of Longevity Season 9, Episode 5: Eels
    May 29 2024

    In Mark Oliver Everett’s autobiography “Things The Grandchildren Should Know”, the author, otherwise known as E, the frontman and band leader of Eels, wrote of Bob Dylan’s self-proclaimed destiny as a musician:

    “I wish I had something like that, but I didn’t. At all. All I had was an aching sense of desperation. I didn’t have any idea what the hell I was doing and was only doing it out of not knowing what else to do”.

    Despite this, or perhaps because of it, E simply continued to keep on keeping on with music, leaving his home in Virginia to seek his ‘lack of destiny’ in Los Angeles. Low and behold, he wound up being signed to a major label - not once but twice - and at the second bite of the cherry, found significant and lasting success.

    No wonder then, E suggests we rename this particular episode as “The Unconscious Art of Longevity”.

    Some 23 years after signing his first solo record deal, E has found his way to a 15th Eels studio L.P., the aptly named Eels Time! Recorded in Los Feliz, Los Angeles and Dublin, Ireland, the album was made by the current line-up of E himself, Little Joe (Drums), Koool G Murder (bass) and The Chet (guitar), featuring Irish folk musician Sean Coleman and new collaborator Tyson Ritter (on five songs). Ritter is the lead vocalist, bassist, pianist, and songwriter of the rock band The All-American Rejects but is better known these days as an actor. In a twist typical of the Eels story however, Ritter - who on this occasion was connected to E by his manager - turned out to live close by. But The All-American Rejects shared the same label as Eels (Dreamworks) back in the early 90s. Almost two decades on, Ritter was finally reeled into Eels orbit.

    It’s a microcosmic example of Eels' career story - a series of unplanned events driven by E’s whims - whatever he felt like doing at the time - a series of creative zigzag turns that often turned out for the best through luck or dare I suggest…a more similar destiny to Bobby Dylan’s than he once believed.

    “I’ve been doing it so long now that everyone pretty much leaves me alone. I don’t tell the label I’ve made a record until after it's mastered and finished. I pay for the whole thing myself to have the freedom of nobody putting their two cents in”.

    So in some ways yes, E’s career has been “The Unconscious Art of Longevity”. But look deeper and all the signs are there - the self-belief, single-mindedness and willingness to follow his own instincts and obsessions - these factors have underpinned Eels’ journey and kept the wheels connected to the rails. And each and every one of those 15 albums has a lot to offer

    “It’s all a miracle to me that I still get to make music as my job. I’m lucky, but you have to get yourself in the best position to receive it when luck strikes”.

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    55 m
  • The Art of Longevity Season 9, Episode 4: Marika Hackman
    Apr 12 2024

    Marika Hackman's Big Sigh is everything a 4th album should be. Really good songs, good scheduling, sophisticated arrangements (brass and strings accompany many tracks). The album has variety - from the mysterious instrumental interludes of The Ground and The Lonely House (opening sides A and B of my/your bottle green vinyl copy) to stand out singles (Slime, No Caffeine) to epic album tracks (Hanging, The Yellow Mile). It has an impressive musicality and most of all, it has real depth. A truly great album is one you can climb into. Every listen reveals something new. Keep listening and your favourite songs will shuffle around changing places like a game of musical chairs. That’s Big Sigh.

    A record such as this, in 2024, can reach a fleeting and lofty height of number 67 on the UK chart. So what’s wrong with the system here?

    “Everything gets put on the little guy. Why has it become about artists and fans rather than labels driving the commerce? There should be a mutual respect between artist and fan, do they really want to see me on a selfie cam sending out a faceless message?”

    But for an artist like Hackman, such frustration fights it out with gratitude on a daily basis. After all, she can make (expensive) records, get paid advances and take a full band on tour. Many ‘middle class’ artists operating in the same commercial layer as Marika cannot quite make it there.

    What qualifies as the next level in this weird reality video game we call a career in music?

    “It’s hard to break that ceiling to that next level - where it can run by itself - you need people to invest in you over the longer term, not just for one tour. As artists we need to value ourselves more. We need to stop showing the industry that we are worthless. There can’t be an industry without us”.

    We need this to change. Because we deserve another four Marika Hackman albums, at least. Critically revered from her debut, the consensus (I read every review I can set eyes on) is that Hackman’s 4th studio album Big Sigh is her best work to date.

    “Whenever I sit down to do a new record, it’s always about being better than the last one. To hear people say that my music has progressed to a new phase is like fuel to my fire. It’s lonely making records on your own, you can easily lose perspective”.

    As for the masterpiece, that is still to come. What happens after that is down to us.

    “I feel like I’ve got songs that are more classic that are yet to come. I used to dream about making a record that would transcend a generation, but now I just want to make a record that sounds like a classic record to me”.

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    1 h y 2 m
  • The Art of Longevity Season 9, Episode 3: Travis, with Fran Healy
    Mar 29 2024

    Fran Healy and his band Travis have this longevity thing down. Firstly, you must have a love and addiction to music, as something magical. Secondly, that magic is for you to create - making music to nobody’s expectations but your own. But thirdly, you get lucky. As Fran says in episode 3, Season 9:

    “The chances of a shit kicker from Glasgow going on to win the best band in the world is a billion to one. How can you be proud to be lucky?”

    Well okay, but as all bands that ever got a break know, you have to be in it to win it. And for 35 years now, Fran has been in it - always mining for that song gold.

    “Most songwriting is digging, until you find that nugget, and you extract it from the rock. You keep digging because you know you will find something”.

    New song Gaslight is one such nugget - a fabulous pop-rock stomp, with a brass arrangement and burst of dirty guitar to boot. It feels confident. And, Travis has a new album - L.A. Times - written by Fran Healy from his studio on the edge of Skid Row, Los Angeles, where he has lived for 10 years. He describes L.A. Times as Travis’ “most personal album since The Man Who”. That album went 9X Platinum in the UK alone and shot the band into superstardom, and while no such expectations exist for L.A. Times, that’s just as it should be. The band that rose to fame during the peak CD era in the 90s is releasing their 10th album into a world where vinyl sells more than CDs, but streaming still rules. Does Travis have a place in this space?

    It’s just not something that will concern Healy or his bandmates that much.

    The problem is when you think you are the shit, you are the diamond. But I’m still a lowly miner, and always will be. Joy and success you can define any way you want, but it’s about you, the person, not outside things”.

    The writer of a song called Gaslight will never be gaslighted it seems.

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    47 m

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