• The Art of Naming: Elevating your Brand

  • Aug 13 2024
  • Duración: 7 m
  • Podcast

The Art of Naming: Elevating your Brand

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  • In this podcast episode on naming strategies, Ashley Elliott and Mike Carr discuss the importance of selecting a name that aligns with the desired look, feel, and emotional resonance for a product. Using the example of Intergraph's CAD CAM platform competing against Autodesk, they illustrate how the name "Solid Edge" was chosen to convey both functional and aspirational qualities, appealing to engineers by emphasizing stability and innovation. The conversation highlights the need to balance emotional and functional elements and understand the target audience in naming decisions.

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