You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.

You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing!

And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you.

Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.

Stop by @abbygracephoto on IG!

On this episode, we’ll be talking about the delicate balance between artistry and entrepreneurship. I share my personal insights and experiences, exploring how I've learned to harmonize my passion for creativity with the strategic mindset required to run a successful business.

Resources mentioned:

• Brand Photography Academy
• abbygrace.co/podcast

On this episode, we’ll be jumping into the tricky world of pricing in the creative industry. As an artist, society isn’t going to be the one to tell you you should charge more in order to turn a profit- it’s going to come down to you knowing what it costs to run your business, what you need to bring in in order to meet your financial needs, what kind of long-term savings goals you have like college funds, retirement, heck- even that Disney trip you’ve been wanting to take with your kids! Healthy businesses grow year over year, and in order to do that, you’ve got to turn a PROFIT.

Resources mentioned:

• Ashlyn Writes
• Real Artists Don't Starve by Jeff Goins*
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we'll be talking about the struggles of maintaining control in your entrepreneurial journey and how to step back into the driver's seat of your business. I'll discuss the importance of setting boundaries, pacing yourself, and outsourcing tasks to avoid burnout. I'll share practical tips and strategies for regaining control and staying true to your vision as an entrepreneur.

Resources mentioned:

• It's Not About The Nail video
• Photographer's Edit
• Align Album Design
• Social Squares
• Social Curator
• Wisestamp
• Boomerang for Gmail app
• Social Selling Prompts
• abbygrace.co/podcast

On this episode, we’ll be talking about the reason behind why I left the wedding industry. I candidly reflect on the pivotal moments, challenges, and triumphs encountered along the way, offering insights into the transformative process of aligning my career with my values and aspirations.

Resources mentioned:

• Brand Photography Academy
• abbygrace.co/podcast

On this episode, we’ll be delving deep into the world of branding. It's a term that's buzzing everywhere nowadays, with more brand strategists, designers, and photographers emerging than ever before. But why this sudden surge? Well, let's explore the factors behind this acceleration together.

Resources mentioned:

• Branding Foundations
• Brand Photography Academy
• abbygrace.co/podcast

On this episode, we're diving into a pivotal moment in my career journey – the transition from wedding to brand photography. I'm sharing my accidental foray into brand photography, sparked by a friend's need for cohesive website images. Initially a side offer, it eventually turned into my full-time profession through the strategic use of beta clients to build my portfolio and establish expertise.

Resources mentioned:

• Season 1, Episode 5: Branding 101
• abbygrace.co/podcast

On this episode, we’ll explore the question: "If I had to start my business from scratch, how would I do it?" This question becomes especially relevant in a world where digital assets, like social media followings, can vanish overnight. I share personal insights and experiences from a dozen years in the business, emphasizing the importance of a strong foundation over fleeting success.

Resources mentioned:

• Brand Photography Academy
• Pre-Shoot Questionnaire
• abbygrace.co/podcast