Welcome to one more edition of 2by2 - wherein I attempt to demystify big questions using the power of 2by2.

Today, the big qn is whether your AI tool is a feature or a product.

There are 2 broad parameters to look at when answering this - customer benefit (i.e. value as perceived by your customers) AND integration / implementation effort.

Do listen to this episode and share your feedback. What else would you like me to talk about? Do share.

More: https://sinha.nextbigwhat.com

Founders are often confused whether to bootstrap or raise funding?

First of all, there is no right or wrong answers here.

"What'ever floats your boat" is a generic advice, but there has to be a better framework for founders to make a well-informed decision.

At scale (say $100mn+ revenue or Series D onwards_, startups are all about 2 things

1. Control
   i.e. ability to control your decisions, your destiny, your path. Given the gen AI world we live in where companies are getting disrupted with each and every new model launch, you need to have a lot of control on your decision making. This also helps you move fast, take quick decisions and not be at the mercy of your competition’s agility.

2. Growth
   Of course, nobody wakes up saying ‘I want to build a slow growth business’. We all want high growth business - but here is the reality: growth comes at a cost. And we all have seen what happened to those high-growth businesses of 21,22 (ZIRP era). They don’t even have money to pay salaries to their employees. Founders are left with neither growth nor control of their business.

So what’s the right framework to look at this dilemma? Enters 2 by 2 :)

Do review/share your feedback.

The ixigo story by Aloke : On being a cockroach to surviving and thriving!

This episode brings you insights from the keynote delivered by Aloke Bajpai at UnPluggd conf, India's largest startup conference.

Aloke shares the early days of ixigo and how the company survived economic downturn to VC rejections..and everything else!

Welcome to BigIdeas - a show where I bring to you, big ideas from some of the world’s best thinkers across a diverse set of topics ranging from  AI to mental health, science to philosophy.

Today, my guest is Shane Parrish. Shane Parrish is widely known for creating Farnam Street, a blog, podcast and learning community. He is also the author of several books and his latest one is Clear Thinking - you should check it out.

In this conversation, we explore various aspects of mental models to parenting and everything in between. 

Get Shane’s latest book Clear Thinking: https://amzn.to/3SzNHuz

The show is done in partnership with BigIdeas app, an app that brings you big ideas from the world’s best non-fiction books, podcasts, articles and YT videos - for free! 

Get it (on Android, iOS) : https://bigideas.onelink.me/oCN2/get

Show notes: https://nextbigwhat.com

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Contact us at team@nextbigwhat.com for any partnership inquiries.

Glad to announce the launch of new season of the podcast - in which I bring to you big ideas from world's best thinkers, doers across a range of topics - AI to mental health, science to philosophy!

If you have guest or topic suggestions - do let me know.

Writing the Amazon way: With Kintan, Ex-GM of Amazon Podcasts

Koo’s Aprameya on building, scaling a global product

The community conversation was recorded on the award-winning FWD app,

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Ajey Of Sequoia Capital On How Can Founders Go about Managing Teams | #Shortcasts

The community conversation was recorded on the award-winning FWD app,

Follow ‘The Ashish Sinha’ show on your favorite podcast app

Spotify | Apple | Google | Amazon | More