2023 has been another tough year for marketing. The rise of AI, political instability across the globe and of course in the UK and the cost of living crisis have all had major impacts on our industry. Join Chris and Liv as they walk through the big talking points from the past annum and as we say goodbye to Olivia as she moved on to pastures new.

This podcast is brought to you by ClickThrough Marketing, a Digital Performance Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.

Thanks for listening!

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Podcast produced by Regan Foy.

Podcast edited by Tom Parkes.

All content is correct at the time of recording.

Threads has arrived and Twitter's changing - Social Media as we know it is evolving right in front of our eyes. What can we expect for the future of Elon's platform, and how can Threads catch up? What does it mean for marketers? Learn more in the latest episode of The Assorted Digital Ramblings podcast.

This podcast is brought to you by ClickThrough Marketing, a Digital Performance Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.

Thanks for listening!

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TIMESTAMPS:

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00:00 - Introduction

05:35 - What is Threads?

09:30 - Why was Threads launched?

11:00 - Is Threads a finished product?

12:30 - Why launch an unfinished product?

14:00 - What's wrong with Twitter?

20:00 - What's missing from Threads?

23:30 - Why was Threads so popular at launch?

27:15 - What are the similarities between Twitter and Threads?

29:00 - The Twitter Blue problem

36:00 - Why are users migrating away from Twitter?

38:00 - Will Threads need to relaunch as hype drops?

40:00 - Threads and its impact on marketing

47:00 - The evolution of Social Media

51:00 - Fragmenting communities across platforms

55:00 - What should businesses do on Social Media in the current landscape?

58:00 - The impending arrival of 'X', Elon's "Everything App".

1:08:00 - Where will Social Media be in the next five years?

1:12:00 - Wrapping up and outro

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Podcast edited by Tom Parkes. All content is correct at the time of recording.

The Assorted Digital Ramblings podcast becomes artificially intelligent as Chris and Olivia find themselves talking through no specific subject as ChatGPT guides the podcast this month.

The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.

Thanks for listening!

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TIMESTAMPS

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00:00 – Introduction

06:25 – Developments in AI

09:20 – Latest trends and best practices in Social Media

12:00 – Organic Social Media

14:40 – Influencer marketing

21:35 – Video Marketing

27:00 – AI Powered Marketing Tools

31:30 – Voice Powered Search

34:00 – Augmented Reality

39:00 – Data Analytics

43:00 – A/B Testing

44:30 – Data Privacy

47:00 – Branding and Storytelling

52:30 – Marketing and Ethics

59:30 – Social Media Ethics

1:02:00 – ChatGPT’s Random Questions

1:04:00 - Outro