• The BIG Strategy Podcast

  • De: Jeff Eyet
  • Podcast

The BIG Strategy Podcast Por arte de portada

The BIG Strategy Podcast

De: Jeff Eyet
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  • Resumen

  • This is your go-to spot for Real Talk with the masterminds of business strategy. Each week, join top entrepreneurs and leaders as they share stories, insights, and lessons learned to help you unlock BIG Growth in your business's strategic plan.
    Jeff Eyet
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Episodios
  • E001: Brewing Innovation at Peets Coffee with Jess Mitchell

    E001: Brewing Innovation at Peets Coffee with Jess Mitchell
    May 6 2024
    In this episode, we sit down with Jessica Mitchell, the former Head of Retail Marketing and Director of Innovation at Peet's Coffee. She discusses her experience successfully bringing cold brew coffee to market at Peet's Coffee, specifically

    1.) understanding younger consumers and their evolving coffee preferences,

    2.) reframing Peet's values from a focus on dark roast to an emphasis on great coffee, and

    3.) expanding beyond the traditional coffee shop to point-of-sale locations.

    In the story of cold brew's journey from insight to launch, she highlights the importance of grounding innovation in consumer needs, building diverse teams, and always being willing to sell your idea.
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    40 m
  • E002: Extension vs. Innovation in CPG with Beth Hammond

    E002: Extension vs. Innovation in CPG with Beth Hammond
    May 7 2024
    This week, we're joined by Beth Hammond, an innovation expert in consumer packaged goods (CPG) who's captured consumer trends to drive line extensions and "out of the can" innovation. Beth breaks down her mindset and process, giving us a candid, behind-the-scenes look at what it takes to get the innovation engine humming in established CPG companies. She's not holding anything back!
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    26 m
  • E003: Meeting the Moment at Mural with Ward Bullard

    E003: Meeting the Moment at Mural with Ward Bullard
    May 20 2024
    Drawing upon years of human-centered design expertise, Ward Bullard shares his strategic insights from pivoting a visual collaboration startup, Mural, during the COVID-19 pandemic.

    Initially focused on large enterprises, the company swiftly adapted to meet the urgent needs of educators transitioning to remote learning. Ward emphasizes the importance of organizational resilience – assembling a top-tier team empowered to pursue customer-centric solutions.

    Despite being overlooked internally, their impact far outstripped expectations, enabling transformative growth by wowing customers with exceptional support during uncertain times.

    Ward's approach highlights the value of strategic talent acquisition, autonomy, and an unwavering commitment to delivering innovative solutions that create a better future through purposeful collaboration.
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    33 m
Gestión Economía
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