• The Backstory on Marketing and AI

  • De: Guy Powell
  • Podcast

The Backstory on Marketing and AI Por arte de portada

The Backstory on Marketing and AI

De: Guy Powell
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  • Resumen

  • Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.
    Copyright 2024 Guy Powell
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Episodios
  • What Should Marketers Know About Automating with AI? With CEO Michael Greenberg

    What Should Marketers Know About Automating with AI? With CEO Michael Greenberg
    Jul 19 2024

    Welcome to another episode of our marketing podcast where we dive deep into the transformative world of Artificial Intelligence in marketing. Today, we're joined by Michael Greenberg, CEO of Third Brain Automation, a leading digital operations company that specializes in AI automations for large businesses.

    In this episode, we explore the significant impacts of AI on marketing departments and the dynamic between marketing teams and their agencies. Discover how AI not only changes the landscape of digital marketing but also how it can be harnessed effectively to revolutionize your marketing strategies.

    Michael will share his expert insights on making AI work not just efficiently, but effectively for you, turning AI into a game changer for your business.

    We'll cover practical tips on:

    -integrating AI technologies

    -overcoming common challenges

    -leveraging AI to drive measurable improvements

    Whether you’re looking to enhance your marketing department's capabilities or seeking to understand the role of AI in digital marketing, this discussion will provide valuable knowledge and strategies to help you succeed in the AI-powered marketing world.

    Don’t miss out on these expert insights.

    Subscribe to our channel for more discussions like this and hit the bell icon to stay updated on all our latest content.

    Drop your questions or experiences with AI in marketing in the comments below—we'd love to hear how AI is transforming your strategies!

    Follow us on Facebook: https://www.facebook.com/profile.php?id=61553143494779

    Website: https://prorelevant.com/


    What's your backstory?
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    52 m
  • What is AI's Real Impact on Marketing? With Georgios Grigoriadis

    What is AI's Real Impact on Marketing? With Georgios Grigoriadis
    Jun 17 2024

    Join us in this episode as we explore the profound impact of artificial intelligence on the marketing world with Georgios Grigoriadis, a seasoned expert in AI and the digital landscape. Georgios shares his insights on how AI is not just a tool but a transformative force that is reshaping marketing and altering our daily lives and functionalities.

    In this discussion, Georgios challenges us to rethink our perceptions of AI's capabilities, advocating for a more grounded and realistic understanding of what AI can truly achieve. He predicts that in the coming years, AI will become a central driver in marketing, revolutionizing how we engage with customers, analyze data, and execute campaigns.

    Tune in to discover how you can leverage AI's full potential within your marketing strategy and prepare for the sweeping changes that AI is set to bring to the industry. Whether you're a marketer, business owner, or just an AI enthusiast, this episode will provide you with a clearer view of the realistic impacts and exciting opportunities AI holds for the future of marketing.

    Don't forget to subscribe for more insights, and hit the like button if you find this discussion informative. Share your thoughts or questions in the comments below as we delve into the future of AI in marketing together!

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

    Follow us on Facebook: https://www.facebook.com/profile.php?...

    Website: https://prorelevant.com/

    What's your backstory?
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    41 m
  • The Cookie is Crumbing, CDPs Can Help Prevent The Mess

    The Cookie is Crumbing, CDPs Can Help Prevent The Mess
    Jun 3 2024

    How can CDPs help prevent the mess of crumbling cookies? Join us for an interview with marketing innovators.

    In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up as essential tools to manage and leverage consumer data effectively.

    Join our experts, Rodolphe Dougoud and Bashir Eghbali, as they explore how CDPs can help businesses navigate this transition and optimize their marketing strategies.

    Don't miss out on this insightful conversation-- make sure to like, subscribe, and comment with your thoughts or questions. Let's dive into how we can tackle the challenge of a cookie-less future together!

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.


    Follow us on Facebook: https://www.facebook.com/profile.php?...

    Website: https://prorelevant.com/


    What's your backstory?
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    40 m
Gestión Marketing Exito Profesional Economía
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