• The Bellydancer, The Marketing Maverick and The Tech Guru

  • Apr 26 2021
  • Duración: 1 h y 5 m
  • Podcast

The Bellydancer, The Marketing Maverick and The Tech Guru  Por  arte de portada

The Bellydancer, The Marketing Maverick and The Tech Guru

  • Resumen

  • Over the last decade, Karen has been making it possible for people to learn and appreciate the art of belly dance wherever they are in the world through the power of technology.

    Join us for a behind the scenes conversation with Kathy Swanson (The Marketing Maverick behind the marketing automation, Karavan Online, and everything digital) and videographer Gylon Jackson (The Tech Guru with all the toys and gadgets).

    We explore Karen's journey, how she "didn't feel a thing" in her business when the pandemic hit the dance studio industry, and how dancing to live music (even remotely) has evolved with Project Band.

    During this episode of the Baby Boomer Belly Dancer, we talk about:

    00:00 Wow! Kathy and Gylon are on this side of the studio

    00:25 The evolution of the technology of Karavan Studio over more than a decade

    01:34 How Gylon came on board with "Belly Dance Fun" and the video equipment

    04:33 How Kathy met Karen -- with more than "pretty spreadsheets" ; )

    06:38 How many times the website design and platform have been redesigned

    08:03 Evolving the belly dance journey with someone who loves the live music experience

    09:31 Realizing the possibility that anyone on (or off) planet can access learning how to belly dance on any level with Karen because of the technology

    10:33 Sharing Karen's love of improvisation and live music

    11:03 The evolution of content and creating a foundation -- beyond "YouTube learning"

    12:51 Learning from a guide versus idolizing instructors as a dabbler

    16:18 Moving forward, keeping up, and always changing with industry and technology

    16:37 Kathy's "why-to" book and the value of focus in the face of choices

    18:30 Guest instructors are students of Karen Barbee -- even with different styles

    19:50 Karen's favorite part of the technology 

    21:37 Why when everything tanked last year with COVID, Karen didn't feel a thing

    23:02 Choosing to dance to live music for a live streamed event during a pandemic

    23:48 When we almost got arrested because of murky City of San Antonio ordinances

    25:31 In the face of adversity comes innovation -- and the dancers loved it

    27:37 Making it easy for dancers to schedule and show up for private lessons

    28:07 Having things already online and not having to educate the dancers

    28:50 GBDAC2020 -- figuring out what were we going to do, Project Band dancers, and live music

    30:11 Pulling off GBDAC202020 remotely and live across the country

    38:20 Now dancing remotely to live music is not a big deal and we do it regularly

    40:14 Now Project Band is open to people wherever they are on the planet

    40:49 Changing expectations during a pandemic -- clear plexiglass is not the same

    42:32 GBDAC2021 is looking good for October 1-3 in San Antonio and how we will do it

    44:22 The Road to GBDAC2021 and creating content for our audience before and during the event

    47:51 The tools for online marketing now are amazing, integrated, and more affordable

    48:40 Letting technology and automation help you be more creative and do the (im)possible

    51:15 A belly dancer with her own music on cassette and CD... and now on Spotify and iTunes

    52:53 Self-publishing a coloring book of Sara's drawings and Karen's philosophy topics

    53:45 The things Gylon and Kathy wish Karen would do

    56:48 Ranting on belly dancing... the birth of the Baby Boomer Belly Dancer video podcast

    58:17 A great idea for YouTube -- do you think Karen should do it?

    1:03:42 Being ahead of our time and the amazing tech at the UTSA Buena Vista Theater for GBDAC

    Kathy thinks Karen should have a Patreon channel. What do you think?

    In the meantime, on Amazon you can get a copy of Karen's coloring book "Kolor Your Perspective" illustrated by Sarah Jouett Martinez.

    You can also get Kathy's why-to book "Automation Works" on Amazon.

    You can also contact Gylon at VOD|POD Media gylon@vodpodmedia.com.

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