Summary

In this episode, Lars Miller and David Gonzalez interview Aaron Naschbich, the founder of Brēz, a fast-growing THC and functional beverage brand.

Aaron shares his background as an entrepreneur and marketer, and how it led him to create Brēz. The brand story behind Brēz is about providing a better alternative to alcohol, allowing people to feel better without feeling worse.

Building in public has been beneficial for Brēz, as it has allowed them to receive support and solutions from the community. However, there have also been drawbacks, such as jealousy and copycats. When it comes to managing the cash flow, Brēz focuses on strategic investments that facilitate growth and maintains a disassociation from the emotional attachment to money.

In this conversation, Aaron Nosbisch, the CEO of Brēz, discusses the challenges and strategies for growing a THC beverage brand. He emphasizes the importance of focusing on what's working and making strategic investments in new opportunities. He also highlights the need for clear communication and education to overcome the stigma associated with THC and mushrooms.

Aaron advises launching a brand with a strong product and a creative business model that differentiates from competitors. He envisions Brēz becoming the largest functional beverage in the world, valued at tens or hundreds of billions of dollars, while remaining aligned with its mission to reduce human suffering and maximize human potential.