This week on the podcast we have Richard Subtil, from Omarama Station, a 12,000-hectare property in New Zealand's South Island. Over the last 26 years, Richard and his wife Annabelle have made incredible progress on the station, creating a sustainable and efficient operation for their children to take over.

There is a vast range of environments found across Omarama Station, from tussock at 1,550 metres to 4,000 hectares of irrigated flats at 450 metres and “... everything else in between,” says Richard.

Richard and Annabelle are big fans of adopting new technology and trying new ideas, including foetal aging at pregnancy. This has allowed for better management of the their livestock in the diverse range of environments on the property, explains Richard. “We will put those early twin-bearing ewes on the lower, better blocks that start to grow a bit earlier in the season and then they have access to lucerne paddocks below,” says Richard. “Then, [we can] bring the later lambing ewes down behind… that kind of thing. That makes a massive difference.”

But it’s not just about making one-off decisions based on the data; data is recorded against each ewe for her whole lifetime. Richard explains: “Once we get that lifetime data, we can also make sure that we are rewarding those ewes that regularly give us early twins every single time, every year. Especially when, at weaning time, you look at a ewe and she's looking a bit tatty. Is that because she's a poor ewe or is that because she's worked really, really hard for you?” Without EID, it is impossible to keep track of so many variables to make an accurate assessment.

When Omarama began using EID they classed these better-performing sheep as ‘Royals’. After analysing the data, the difference in performance was quite significant. “If we had been able to convert all the sheep on the place to Royals, there was $150,000 worth of profit, without spending a dollar more on animal health or feeding them more. It was just better sheep,” explains Richard. This just shows that by collecting and analysing lifetime data, collected on EID, it is far easier to make informed decisions that lead to better livestock management and overall efficiency.

It is not only technology that makes or breaks a business though. Richard and Annabelle make use of their previous life experience in logistics to make the most of what they produce at Omarama, be it wool, lamb or beef. Richard discusses the importance of long-term contracts and partnerships with brands like Icebreaker and how they impact breeding decisions and the future of the farm.

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