Cody and Elaine Johnston discuss various strategies to improve podcasts, focusing on enhancing audio and video quality, effective copywriting and SEO, building confidence in speaking, and leveraging social media for growth. They emphasize the importance of clear audio, engaging video content, and the need for a strong call to action to keep listeners engaged. The discussion also covers editing tips for remote podcasts and the significance of feedback in refining podcast content. This session was recorded at ARKAST Podcast Festival 2024. Takeaways: Invest in high-quality audio and video equipment. Clear audio is essential for retaining listeners. Video can enhance audience connection and engagement. Practice speaking to build confidence. Listening actively improves conversation quality. Strong calls to action increase listener engagement. Utilize SEO strategies to boost podcast visibility. Short form videos can significantly grow your audience. Feedback is crucial for podcast improvement. Automate processes to streamline podcast production. 00:00 Introduction to Podcast Improvement 03:04 Enhancing Audio and Video Quality 06:05 The Importance of Video in Podcasting 09:15 Editing Tips for Remote Podcasts 11:56 Crafting Effective Copy and SEO Strategies 17:51 Building Confidence and Conversation Skills 34:11 Call to Action and Strategic Engagement 40:06 Leveraging Social Media for Podcast Growth Keep up with us on our website: https://www.arkansaspodcasters.org Facebook: https://www.facebook.com/arkastcon/ Instagram: https://www.instagram.com/arkastpod/ LinkedIn https://www.linkedin.com/company/arkast #podcasting #improve #production #howto