In this episode, Shana will discuss a common mistake that business owners frequently make, which directly affects their profitability.

Key Takeaways:

Intro (00:00)

What other aspect exists in marketing, besides conversion rates? (02:31)

Process of tracking the lead source (04:41)

Why the connection between marketing and retention is necessary (05:25)

Importance of a higher lifetime value (07:16)

Episode wrap-up (07:58)

Additional Resources:

Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: https://www.memberltv.com/

RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retain

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

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