• The Billboard Mastery Podcast

  • De: Frank Rolfe
  • Podcast

The Billboard Mastery Podcast  Por  arte de portada

The Billboard Mastery Podcast

De: Frank Rolfe
  • Resumen

  • Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.
    © 2022 Outdoor Billboard University
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Episodios
  • Why All Good Leases Have No Official End Date
    Jul 9 2024

    Most agreements have a definitive start and end date. But a good billboard agreement should never have the latter. In this Billboard Mastery podcast we’re going to discuss how to construct leases that never end.

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    6 m
  • Out-of-home Is More Than Just Highway Signs
    Jun 26 2024

    Billboards are only one segment of the “out-of-home” advertising industry, but the business model is the same in all of the options. In this Billboard Mastery podcast we’re going to review additional concepts to apply the billboard concept for continuous cash flow.

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    7 m
  • All About Typestyles
    Jun 11 2024

    Billboards are all about being read. And the typestyle you chose for the advertisement can have a huge impact on how effective the sign will be. In this Billboard Mastery podcast we’re going to explore he world of typestyles and review what science tells us about what the correct lettering should look like.

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    7 m

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