When you hear "Coca-Cola" what's the first thing that comes to mind?

Is it their bright red logo? Their lively commercials that appeal to the senses? The taste of their soda?

Coke is one of the leading brands that successfully uses Neuromarketing to influence their audience.

And they're not alone.

But for this mini episode, we'll focus on just 3: Coke, Apple and Disney-Pixar; and how these iconic brands stay iconic, both in the media and in our brains.

For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠ to learn about our offers!

If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com.

We'd love to hear from you.

REFERENCES

Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon

Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz

What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson

Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay

Ever wonder how ads seem to know exactly what you want?

Or wonder why you keep seeing the same ad over and over?

Turns out, it's all in the game of influence.

In this episode, we dive into the world of neuromarketing, exploring how media and ads constantly influence us and how our brains process these messages to shape our decisions.

Tune in to learn more, and look out for a few more mini-episodes along this topic next month.

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For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠ to learn about our offers!

If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com.

We'd love to hear from you.

REFERENCES

Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon

Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz

What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson

Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay

Things start becoming addictive when we start chasing the want and not the like.

Yes, you want something... but are you enjoying it for the sake of enjoyment... or are you numbing something you don't want to feel instead?

Following our full episode, the Neuroscience of Pleasure, this mini episode shines a giant light on our nervous system and its key role in managing pleasure and avoiding addiction.

For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!

If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com.

We'd love to hear from you.

REFERENCES The Neuroscience of Happiness and Pleasure by Morten L Kringelbach and Kent C. Berridge

Neuroscience of Affect: Brain mechanisms of pleasure and displeasure -- Kent C. Berridge and Morten L. Kringelbach

The Neuroscience of Pleasure and Happiness By Luciano Marinelli

A neuroscience perspective on pleasure and pain -- Dan-Mikael Ellingsen, Morten Kringlebach, and Siri Leknes