• The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

  • De: Melina Palmer
  • Podcast
  • 5.0 out of 5 stars (1 calificación)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics Por arte de portada

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

De: Melina Palmer
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  • Resumen

  • Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
    TheBrainyBusiness
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Episodios
  • 413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski

    413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski
    Jul 25 2024
    In episode 413 of The Brainy Business podcast, host Melina Palmer welcomes Dr. Melaina Vinski, the Behavioral Science Lead at IBM, for a deep dive into the practical applications of behavioral science in business and technology. Melaina, with her extensive background in cognitive neuroscience and human behavior, shares her journey from academia to leading behavioral science initiatives at major corporations like PwC Canada and IBM. She discusses the importance of mind wandering, mindfulness, and the integration of behavioral science into technology to create impactful solutions. Melaina elaborates on her fascinating research experiences, including studying the effects of daylight savings on cognition in Iceland and exploring mindfulness at the Max Planck Institute. She also touches on the significance of empathy, stress management, and cognitive capacity in designing user-centric solutions in the financial services and insurance industries. The episode is packed with insights on how to apply behavioral science principles to drive strategic decision-making, enhance user experience, and improve business outcomes. In this episode: Discover the impact of mind wandering and mindfulness on cognitive capacity and creativity.Learn about the integration of behavioral science into technology and its real-world applications.Understand the importance of empathy and stress management in user-centric design.Explore strategic decision-making frameworks that incorporate behavioral science principles.Gain insights into Melaina's journey from academia to leading behavioral science initiatives at IBM. Show Notes: 00:00:00 - Introduction Melina introduces Dr. Melaina Vinski, highlighting her role as the Behavioral Science Lead at IBM and her extensive background in cognitive neuroscience and human behavior. 00:04:12 - Melaina's Background and Journey Melaina shares her journey from academia to the corporate world, discussing her experiences at PwC Canada and IBM, and the transition from theoretical research to practical applications. 00:09:45 - Research on Mind Wandering and Mindfulness Melaina discusses her PhD research on mind wandering and mindfulness, including her studies on the effects of daylight savings in Iceland and mindfulness practices at the Max Planck Institute. 00:15:32 - The Importance of Empathy and Stress Management The conversation shifts to the significance of empathy and stress management in user-centric design, particularly in the financial services and insurance industries. 00:21:18 - Integrating Behavioral Science into Technology Melaina explains how behavioral science principles are integrated into technology at IBM to create impactful solutions, emphasizing the importance of strategic decision-making frameworks. 00:27:54 - Practical Applications and Examples Melaina provides examples of practical applications of behavioral science in business, including a case study on improving customer experience in the insurance industry. 00:34:06 - The Role of Cognitive Capacity in Creativity The discussion highlights the role of cognitive capacity in creativity and problem-solving, and the benefits of mind wandering and taking breaks for better decision-making. 00:40:22 - Building a Holistic Approach to Behavioral Science Melaina shares her approach to building a holistic behavioral science strategy, integrating various frameworks and tools to drive business outcomes. 00:46:15 - Closing Thoughts and Future Directions Melina and Melaina discuss the future directions of behavioral science in business and technology, and the importance of continuous learning and adaptation. 00:50:30 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let’s connect: Melina@TheBrainyBusiness.comThe Brainy Business® on FacebookThe Brainy Business on TwitterThe Brainy Business on InstagramThe Brainy Business on LinkedInMelina on LinkedInThe Brainy Business on Youtube Connect with Melaina: Melaina on LinkedInMelaina on X Learn and Support The Brainy Business: Check out and get your copies of Melina’s Books. Get the Books Mentioned on (or related to) this Episode: What Your Employees Need and Can't Tell You, by Melina PalmerThe Fun Habit, by Mike RuckerHappier Hour, by Cassie HolmesThe Myth of Normal, by Gabor MatéSeven And ...
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    51 m
  • 412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)

    412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)
    Jul 22 2024
    In this enlightening episode of The Brainy Business podcast, host Melina Palmer revisits a compelling conversation with Matthew Confer on the three essential steps to better decision-making. As the VP of Strategy at Abilitie, Matthew brings a wealth of knowledge on leadership development and decision-making frameworks. This episode is a must-listen for anyone looking to enhance their decision-making skills, both personally and professionally, especially in the context of business leadership and management. Melina and Matthew delve into the importance of challenging constraints, embracing pre-mortems, and checking the basics to make more informed and effective decisions. They discuss the value of simulation training for corporate leaders, drawing parallels to pilot training to emphasize the importance of experiential learning. With practical examples and insightful stories, this episode offers actionable strategies to improve decision-making processes in any organization. In this episode: Learn the three critical steps to making better decisions: challenging constraints, embracing pre-mortems, and checking the basics.Understand the significance of simulation training in developing leadership and decision-making skills.Explore practical examples of how to implement these strategies in real-world business scenarios.Discover the importance of adaptability and flexibility in decision-making, especially in uncertain times.Gain insights into the psychological aspects of decision-making and how to overcome common biases. Show Notes: 00:00:00 - Introduction Melina introduces the episode and the topic of three steps to better decision-making with Matthew Confer, highlighting the relevance of this discussion for the upcoming episode with Melaina Vinski. 00:04:12 - Matthew Confer's Background Matthew shares his background and his role at Abilitie, explaining how simulation training helps leaders develop critical decision-making skills. 00:09:30 - Simulation Training Examples Matthew provides examples of simulation training scenarios, including people management and financial acumen, and how these simulations help leaders practice decision-making in a controlled environment. 00:14:46 - Importance of Experiential Learning Melina and Matthew discuss the difference between thinking about doing something and actually doing it, emphasizing the value of experiential learning in improving decision-making skills. 00:20:15 - Step 1: Challenge the Constraints Matthew explains the first step in the decision-making framework: challenging the constraints. He shares examples of how successful teams take a step back to identify and challenge the constraints that might be holding them back. 00:25:22 - Step 2: Embrace a Pre-Mortem Matthew introduces the concept of a pre-mortem, explaining how it helps teams anticipate potential failures and plan accordingly. He discusses the psychological benefits of considering why a plan might fail before it is implemented. 00:30:45 - Step 3: Check the Basics Matthew highlights the importance of checking the basics, especially as decisions become more complex. He shares a notable example from NASA to illustrate how small details can trip up even the most advanced projects. 00:35:51 - Practical Examples and Applications Matthew provides practical examples of how these three steps have been applied in real-world scenarios, including the challenges and adaptations faced during the COVID-19 pandemic. 00:45:30 - The Press Release Method Matthew introduces the press release method, a decision-making technique used by Amazon, and discusses its potential benefits and applications in business decision-making. 00:50:12 - Conclusion, What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let’s connect: Melina@TheBrainyBusiness.comThe Brainy Business® on FacebookThe Brainy Business on TwitterThe Brainy Business on InstagramThe Brainy Business on LinkedInMelina on LinkedInThe Brainy Business on Youtube Connect with Matthew: Matthew on LinkedInMatthew on Twitter Learn and Support The Brainy Business: Check out and get your copies of Melina’s Books. Get the Books Mentioned on (or related to) this Episode: What Your Employees Need and Can't Tell You, by Melina PalmerThinking Fast and Slow, by Daniel KahnemanThe Friction ...
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    44 m
  • 411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger

    411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger
    Jul 18 2024
    In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jordan Bridger, a behavioral scientist, social psychologist, comedian, and speaker who has graced four TEDx stages. Jordan dives into the fascinating world of linguistic neuroscience, exploring how our word choices and the symbols we use shape our experiences and behaviors. He shares his insights on the power of storytelling, the importance of understanding context, and how seemingly small changes in language can create significant impacts. Jordan discusses his diverse career, from working with global organizations like the United Nations and the city of Vancouver to his experiences in stand-up comedy and rock climbing. He also emphasizes the importance of humanizing communication and the role of behavioral science in driving positive changes within organizations. Through engaging stories and practical examples, Jordan illustrates how to navigate and implement change effectively, even in challenging environments like a hospital system during the height of COVID-19. In this episode: Understand the impact of linguistic neuroscience on behavior and decision-making.Learn how to use storytelling and word choice to influence and engage your audience.Explore the role of behavioral science in driving positive organizational change.Discover practical strategies for humanizing communication and fostering connection.Gain insights into the intersection of technology and behavioral science. Show Notes: 00:00:00 - Introduction Melina introduces Jordan Bridger and highlights his diverse background in behavioral science, social psychology, and comedy. 00:05:30 - Jordan's Background and Work Jordan shares his journey from working with global organizations to his passion for stand-up comedy and rock climbing. 00:09:45 - Linguistic Neuroscience and Semiotics Jordan delves into linguistic neuroscience, discussing how symbols and language shape our experiences and behaviors. 00:15:20 - The Power of Storytelling The conversation explores the importance of storytelling in communication and how it can influence decision-making and engagement. 00:20:15 - Behavioral Science in Organizations Jordan shares his experiences working with organizations to implement positive changes, including a case study with a hospital system during COVID-19. 00:30:45 - Humanizing Communication The discussion emphasizes the need to humanize communication and build connections through relatable language and storytelling. 00:35:10 - Technology and Behavioral Science Jordan and Melina discuss the intersection of technology and behavioral science, highlighting the importance of humanizing technology and using it as a tool for connection. 00:45:00 - Practical Tips for Using AI Jordan offers practical advice for using AI in content creation and communication, emphasizing the importance of personalization and relatability. 00:50:30 - Conclusion Melina and Jordan wrap up the conversation, reflecting on the key insights and takeaways from the episode. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let’s connect: Melina@TheBrainyBusiness.comThe Brainy Business® on FacebookThe Brainy Business on TwitterThe Brainy Business on InstagramThe Brainy Business on LinkedInMelina on LinkedInThe Brainy Business on Youtube Connect with Jordan: Wondr MporiumXLinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina’s Books. Get the Books Mentioned on (or related to) this Episode: Semiotics In Retail, by Rachel LawesThe Truth About Pricing, by Melina PalmerNudge, by Richard Thaler & Cass SunsteinThe Power of Us, by Jay Van Bavel & Dominic PackerMetaphors We Live By, by George Lakoff and Mark Johnson Top Recommended Next Episode: Sarah Thompson Interview (ep 259) Already Heard That One? Try These: Mirror Neurons (ep 31)Priming (ep 252)Confirmation Bias (ep 260)Framing (ep 296)Haley Swafford Interview (ep 409) Other Important Links: Brainy Bites - Melina’s LinkedIn NewsletterOf Other Spaces, by Michel Foucault
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    51 m
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