• The Brand Blueprint - Visionary Branding | Fenty Beauty's Success and Quibi's Lessons

  • Aug 6 2024
  • Duración: 9 m
  • Podcast

The Brand Blueprint - Visionary Branding | Fenty Beauty's Success and Quibi's Lessons

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  • Resumen

  • The Power of Vision: Fenty Beauty's Success vs. Quibi's Fall

    Join Heloise Lanoix in this insightful episode as we explore the critical role vision plays in the success of brands. Delve into the story of Fenty Beauty by Rihanna, a brand that redefined beauty standards with its commitment to inclusivity, and contrast it with Quibi, whose lack of market understanding led to its rapid downfall.

    Learn the lessons from these case studies to ensure your brand's vision is clear, compelling, and adaptable.

    00:00 Introduction to Vision in Branding

    00:43 Fenty Beauty: Revolutionizing the Beauty Industry

    01:16 The Pre-2017 Beauty Industry Landscape

    02:39 The Downfall of Quibi: A Cautionary Tale

    05:08 Lessons from Quibi's Failure

    06:02 Conclusion: Building a Clear and Compelling Vision
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