In this roundtable discussion, I sit down with Imogen Jones and Mark Franklin to talk openly about artificial intelligence and its growing presence in our working lives.

Together, we explore what it really means to be a professional human at a time when artificial intelligence is rapidly changing how we work, think and communicate.

Rather than getting swept up in hype or fear, we slow the conversation down and look at where humans still add value, what AI is genuinely useful for, and where over-reliance can quietly erode trust, credibility and connection.

We talk about AI as a co-pilot rather than a replacement, the importance of critical thinking, and why your personality, values and lived experience are becoming more — not less — important in your personal brand.

If you’re a subject matter expert, consultant, coach or knowledge worker wondering how to position yourself in a world full of machines - this episode will give you clarity and perspective.

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The two guests today work with Shelley inside their agency Harbour 32.

(𝗚𝗨𝗘𝗦𝗧) 𝗠𝗔𝗥𝗞 𝗙𝗥𝗔𝗡𝗞𝗟𝗜𝗡 𝗕𝗜𝗢:

Mark is a Transformational Mindset coach, speaker, author (and drummer). His passion lies in working with brave and brilliant professional coaches and creatives to close that gap between the business they currently have and the business they truly deserve.

He is a musician and, together with his 25+ years of experience across graphic design, senior marketing roles and in crafting brand-led story narratives he supports Harbour 32 clients with audio and visual branding.

(𝗚𝗨𝗘𝗦𝗧) 𝗜𝗠𝗢𝗚𝗘𝗡 𝗝𝗢𝗡𝗘𝗦 𝗕𝗜𝗢:

Imogen is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.

With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.

She supports Harbour 32 clients to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I answer real podcasting questions sent in by listeners and peers - without notes, scripts or preparation. I put an invitation out to my online audiences to send in their questions as I celebrate 3 years in running this show.

I talk candidly about why I started the show, how it supports my work as a consultant, and why podcasting has become one of my most useful thinking tools. I also unpack what success looks like beyond downloads, how I avoid repeating myself across episodes, and why listening back to your own work is part of becoming a better host.

This episode is practical, reflective and honest - especially if you’re building something quietly in the background and wondering if it’s doing what you hoped it would.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I look back on the last three years being the host of this show. Something a little different for you.

I’ve invited my podcast manager, Imogen Jones, to join me as we reflect on some specific points in my three-year journey in creating and hosting this show.

I talk about:

1. why I first started the show,
2. the points where I feel like shifts were happening to sharpen what I want the show to ‘grow up to be’
3. how it's going right now, and
4. what I see changing in the future (if anything)

My sharing may help your thinking - if you were hoping to start a show soon. My hope is that you realise that you can have the flexibility to evolve as long as you give yourself the space to work out how you feel about what you are doing, and who you are doing it for.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Imogen Jones is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.

She uses our Compass Method™, to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.

With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

This is a reflection episode where I look back on two very different conversations I had with former Typhoon Fighter Pilot, Helen Seymour and Animal Enrichment Specialist, Mark Kingston Jones.

I walk through three top things that came up for me from these discussions:

1. Building confidence in SELF and TOPIC

2️. Speaking up about what you do

3️. Collaboration and communication

These conversations re-enforced for me how important it is to practice being confident by taking action and pushing past comfort zones. It also reminded me of the importance of clear and transparent communication and I walked away with a few things that I want to shift in my own life and work.

Join me as I reflect on these two marvellous professionals contributions to the conversations.

Come chat to me on social media:

Instagram : @shelleyrostlund Or LinkedIn: /shelleyrostlund

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my series: ‘Real life Personal Brand Examples’.

I chat to Mark Kingston Jones, an Animal Enrichment specialist, who delivers talks and workshops around the world – educating keepers and animal professionals on the importance of enrichment on the lives of animals.

Even after 20 years of doing this kind of work - he still gets his biggest buzz from seeing how the animals interact with the devices once they are installed.

In this conversation you’ll get to hear how he navigated from studying psychology, then moving into the research of animal behaviour and welfare, to running a business today that focuses on building enrichment devices for zoos, safari parks and sanctuaries around the world.

You’ll also hear how he is fairing marketing himself and his business in a world that has many challenges around funding and restrictive systemic issues – not to mention the welfare of the animals and the keepers as working parts of the whole.

Do come listen. Mark is very passionate about his work and it was a delight to get insight into his world.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Mark Kingston Jones is an Animal Enrichment specialist with a psychology degree and a deep focus on the welfare of the animals, enriching their environments, and educating their keepers.

His educational work includes leading Environmental Enrichment courses for students wishing to go into the industry, and delivering keeper workshops around the USA, Europe and the UK.

Academically he’s authored and co-authored numerous publications and presented talks and workshops at professional conferences internationally. And, as part of his commitment to his field, he advises the Animal Behaviour and Training Working Group of the British and Irish Association of Zoos and Aquariums (BIAZA); is an instructor for the American Association of Zoos & Aquariums (AZA).

He runs a business called Team Building With Bite with his co-founder and friend Chris Hales where they have designed and delivered more than 300 unique team building workshops to corporate teams. Clients participate in building enrichment devices for animals that need them, and for keepers who are grateful for improving the life for their animals.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast shows for in-demand subject matter experts.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my series: ‘Real life Personal Brand Examples’.

I chat to Former Typhoon Fighter Pilot Helen Seymour, who comes on the show to share a small part of career journey and in starting her own business and how she has navigated her way to learning to market herself.

For more than 20 years Helen was actively encouraged NOT to share what her job was and what she did on a day-to-day basis. One because of the confidential nature of the work she was doing in the RAF and also from a personal safety perspective.

In this conversation you’ll get to hear how she had to get her head around actually sharing what she does and also standing up on stages and talking about what it was like being a Typhoon Fighter Pilot.

Her business today – which she started with her friend Rosie who was a navigator on some of her early missions – has managed to transfer their learning from their RAF days and bringing them into to the corporate world.

Do come listen and hear how even Helen, after flying countless dangerous missions through international skies at 9Gs… has experienced imposter syndrome.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Helen Seymour is the first female Eurofighter Typhoon pilot, with more than 20 years of fighter pilot experience in the RAF.

She’s been involved in delivering air defence in the form of Quick Reaction Alert to the UK, Falklands and for NATO in the Baltic States. She has served on operations as part of the liberation of Libya, as well as taken part in, and held, the role of Mission Commander in many multi-national exercises world-wide.

Before she retired from the RAF her final role was as an Evaluator Pilot on the Typhoon Test Squadron; responsible for the safe and effective introduction of new equipment and capability to the war fighter on the Typhoon Force.

This included missile firing, weapon dropping and many complex and highly pressured radar, avionic and test profiles. She was the lead pilot for the Typhoon defensive aids system.

Today, after retiring from the RAF, Helen runs a business with her friend Nic “Rosie” Steevenson who was a navigator on some of her early missions. They deliver high impact keynote talks and workshop training for businesses in safety -critical, high performance industries.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

This is a reflection episode where I look back on two fascinating conversations I had recently – one with my long-time friend, Penny Hopkinson, and another with Izabela Russell, an audio and podcasting specialist.

I explore three big themes that surfaced from these discussions:

1. Relationship building and communication skills
2. If you have a voice – use it
3. The opportunity that Artificial Intelligence presents

These conversations inspired me to think deeply about what I’m learning in my own life, particularly as I’ve hit a milestone birthday and noticed how my perspective on change, technology and how human connection has and is evolving.

Join me as I explore how these threads weave together to remind us of what really matters in life and work.

Come chat to me on social media:

Instagram : @shelleyrostlund Or LinkedIn: /shelleyrostlund

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version)

Part of my series: ‘Real life Personal Brand Examples’.

I invite Izabela Russell, CEO of Music Radio Creative (MRC) back on the show to share her career journey and how she has navigated her way to being the podcasting and audio specialist that she is today.

While she started in the banking world many years ago - today she focusses on the cross-section between the corporate and creator world with business podcasting.

She is not only a strong businesswoman founded opinions and views on her field, she is also at the coal face of how artificial intelligence has reshaped her business and given birth to a new business for her husband to focus on alongside MRC.

She's a force of nature and I think you’ll love listening to how she’s navigating this tricky balance of trying to bring more of ‘Izabela’ to the front of how she communicates and markets herself as a professional.

However, she is also incredibly forthright, intelligent, driven, funny, curious and lovable as a person. When you meet her or hear her speak, her sense of self and context in the world she operates in - comes through clearly.

Come listen!

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Izabela Russell is the CEO of Music Radio Creative (MRC), a family-owned full-service audio agency and the largest professional voice-over agency in the world.

MRC have been at the forefront of professional audio in the UK, and around the world, since 2005 when Izabela's husband Mike Russell founded the business.

They have 180+ professional voice-over artists they work with to support and deliver on their client’s needs globally.

Their clients range from big brands like Warner Bros, the World Health Organization, FBI, the BBC, as well as thousands of smaller businesses and solopreneurs. They work with businesses, podcasters, radio stations, DJ labels, movie production houses, advertisers, and more.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).