On this episode of the podcast, Amanda Hutchinson interviews marketing expert Clare Tebbet.

They dive into effective marketing strategies for photographers, emphasizing the importance of a comprehensive approach that includes brand development, data analysis, and understanding lead sources.

Clare highlights the value of tracking data to improve marketing efforts and focuses on quality leads over quantity. She also discusses fundamental marketing strategies, such as conversion rates and client lifetime value, and how businesses can build strong foundations and create predictable income streams based on strategic data analysis.

Clare Tebbet's details

Instagram: https://www.instagram.com/claretebbettonline/

Website: https://claretebbett.com/everything/

Free Quiz "Find The Gaps in Your Marketing": https://clare-j6beiqk2.scoreapp.com/

Free Metrics Calculator: https://claretebbett.com/metrics-calculatorbb/

Discover powerful strategies to conquer overwhelm in your brand photography business with Amanda on this episode.

Amanda dives into time management techniques like the Pomodoro method and setting specific business tasks monthly. She also emphasises the benefits of outsourcing tasks and using systems like Dubsado for client management.

Amanda highlights the importance of mindfulness and self-care practices such as meditation, deep breathing, and exercise to combat overwhelm.

Don't forget to listen for her recommendations on asking for help, engaging in co-working sessions, and proactive measures like outsourcing and delegating to prevent future overwhelm.

Time stamps

[00:00:12] Podcast on managing overwhelm in business.

[00:01:34] Photography helped combat overwhelm at work.

[00:02:58] Left corporate job, faced overwhelm, adjusted.

[00:04:32] Lockdown helped me manage overwhelm, schedule tasks.

[00:06:31] Childcare on Tuesdays, Wednesdays, Thursdays. Shoot days on Tuesdays and Thursdays. Flexibility, outsourcing tasks, using Dubsado.

[00:07:27] Dubsado streamlines client support, AI reduces overwhelm.

[00:09:02] Workaholic, AI support, mindfulness, self-care.

[00:10:26] Seeking support prevents overwhelm, ask for help.

[00:11:31] Reach out for help, don't struggle alone.

[00:12:55] Diversify income, reduce overwhelm, support each other.

Join me as I uncover the key skills that overlap my background in Crisis Management and Brand Photography, such as adaptability, quick thinking, preparedness, and stress management. Discover how crisis management experience can enhance a photography business, leading to a seamless client experience.

Join Amanda on The Brand Photographers Lounge podcast as she takes you on a journey through the business aspects of brand photography, after 10 years as a brand photographer and a background in crisis management. Amanda will be sharing her experiences and tips for success in the industry; from AI to marketing, personal branding to legalities, finances to client experiences, she covers it all. Don't miss out on the opportunity to learn from expert guests and take a look behind the scenes of the business.