Episodios

  • 9 - From Poverty to Purpose: How Personal Stories Shape Powerful Brands with Robert White
    Sep 5 2024

    In the episode of The Branding Laboratory, Deevo Tindall talks with the Business Owner, Mentor, Consultant, Author, Public Speaker, and Leadership Trainer, Robert White. Robert is a seasoned mentor to entrepreneurs and executives. Robert discusses leadership and team-building and shares his transformative journey from poverty to becoming a leadership development expert, emphasizing the importance of personal responsibility and mindset. He discusses the principles of success, the significance of values, and effective team-building strategies. Robert introduces the GWC framework (Get it, Want it, Capable) for evaluating team members and highlights the need for integrity and alignment with organizational values.

    Want to learn more about Robert's work? Click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Deevo's work? Check out his website HERE.

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    44 m
  • 8 - Navigating the Investment Landscape on Income Generation and Brand Building with Steve Selengut
    Aug 29 2024

    In the episode of The Branding Laboratory, Deevo Tindall talks with the Income Coach, Steve Selengut. With over 40 years in investment management, Steve shares his journey, investment philosophy, and business growth insights. Steve discusses the non-linear nature of careers, the importance of income-focused investing, and adapting business models to market changes. Steve emphasizes sticking to core values, transitioning to coaching, and effective marketing strategies. He offers practical advice for young entrepreneurs and underscores the significance of clear communication and income generation in building a successful brand.

    Want to learn more about Steve's work? Click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Deevo's work? Check out his website HERE.

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    38 m
  • 7 - Essential Steps for Successful Branding and Customer Retention with Garuda Promo and Branding Solutions' Swire Ho
    Aug 22 2024

    In the episode of The Branding Laboratory, Deevo Tindall talks with the Director of Sales and Marketing of Garuda Promo and Branding Solutions, Swire Ho. Swire shares his journey from the CD/DVD industry to promotional products, emphasizing the importance of customer service and relationship building. He discusses creating brand advocates through effective promotional items, developing a mission statement, and the significance of core values. Swire highlights networking, collaboration, and targeted marketing strategies, particularly on LinkedIn.

    Want to learn more about Swire's work? Click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Deevo's work? Check out his website HERE.

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    49 m
  • 6 - Harmonizing Philanthropy: A Musical Approach to Global Challenges with Jazz for Peace Foundation's Rick DellaRatta
    Aug 15 2024

    In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Jazz for Peace Foundation, Rick DellaRatta. Rick explores the intersection of music and philanthropy, focusing on how jazz can foster understanding and drive social change. Rick shares his journey, inspired by witnessing 9/11, leading to the creation of Jazz for Peace. He emphasizes the spiritual essence of jazz, its ability to transcend barriers, and its role in empowering nonprofits. The episode highlights the transformative power of music, the importance of learning from mistakes, and the potential for artistic expression to inspire positive change.

    Want to learn more about Rick's work? Click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Deevo's work? Check out his website HERE.

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    47 m
  • 5 - Transforming Your Business and Life with Spiritual Practices with DailySOS' Troy Lavinia
    Aug 8 2024

    In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of DailySOS, Troy Lavinia. DailySOS is about integrating spirituality with business success. Troy shares his motivation for creating a mastermind group that emphasizes holistic growth and recounts his journey from starting his first company to incorporating spiritual principles into his business practices. He discusses the importance of aligning subconscious beliefs with conscious desires, spiritual fitness, and the transformative power of love and self-awareness. Troy underscores how spirituality can enhance personal fulfillment and professional achievements.

    Want to learn more about Troy's work? Click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Deevo's work? Check out his website HERE.

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    55 m
  • 4 - The Power of Customer-Centric Marketing: Building Stronger Brands with Mavens & Moguls' Paige Arnof-Fenn
    Jul 18 2024

    In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Mavens & Moguls, Paige Arnof-Fenn. Paige Arnof-Fenn's career began in finance on Wall Street, but she soon realized her passion lay in the creative and analytical aspects of marketing. Her journey took her through corporate giants like Procter & Gamble and Coca-Cola, and eventually into the fast-paced world of startups during the dot-com boom. The events of 9/11 catalyzed her transition into entrepreneurship, leading her to form a network of marketing experts that evolved into Mavens and Moguls.

    Want to learn more about Paige's work? Click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Deevo's work? Check out his website HERE.

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    1 h y 11 m
  • 3 - Authenticity in Business: Staying True to Your Strengths and Values with Nick Berry
    Jul 11 2024

    In the episode of The Branding Laboratory, Deevo Tindall talks with the Entrepreneur, Author, CEO, and Mentor, Nick Berry.

    Nick pressed the importance of understanding the end user's perspective in business. Early entrepreneurs often become so engrossed in their product or idea that they overlook the problem it solves for their ideal buyer. Recognizing this early on can be a game-changer. To achieve this, conduct market research regularly to engage with your target audience and understand their needs, preferences, and pain points. Create user personas to develop detailed profiles of your ideal customers, guiding product development and marketing strategies. Implement feedback loops to refine and improve your offerings based on user input continuously.

    Nick shared his experience with a philanthropic program coordinating charity drives with independent businesses. This initiative supports various charities and provides businesses with a framework for giving back, akin to a franchise model. To integrate philanthropy into your business, Nick developed a giving framework that creates a structured approach for engaging in charitable activities. Collaborate with other businesses to amplify the impact of your efforts and measure the outcomes of your initiatives to understand their effectiveness and make necessary adjustments.

    Want to learn more about Nick's work? Click HERE and HERE.

    Check out Nick's books HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Deevo's work? Check out his website HERE.

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    1 h y 8 m
  • 2 - Helping High-Growth Software Companies Achieve Product-Market Fit with ProdUx Design's Jon Rollman
    Jul 4 2024

    In the inaugural episode of The Branding Laboratory, Deevo Tindall talks with the Founder of ProdUx Design, Jon Rollman.

    Jon explains that his consulting agency specializes in high-growth software companies, covering the entire software development lifecycle and go-to-market strategies. He shares his accidental journey into product management and the challenges of transitioning from corporate life to entrepreneurship. The discussion delves into leadership, continuous learning, and the iterative branding process. Jon emphasizes understanding client needs and achieving product-market fit. He concludes by sharing his personal values and aspirations to be remembered as a caring and thoughtful individual.

    Want to learn more about Jon's work? Click HERE and HERE.

    Think you'd be a great guest on the show? Apply HERE.

    Want to learn more about Deevo's work? Check out his website HERE.

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    42 m