As a business owner and entrepreneur, I frequently preach the benefits of taking time off. I truly believe that taking not only a week off every quarter, but also an extended period of time where you’re working less can help you maintain a healthy work-life balance.

Over the past three years, I’ve prioritized taking the summer off of creating new content and have implemented four key habits that have helped me ground myself and prepare for the busy season of fall and winter. I’m able to due this because I focus on sharing my content on evergreen, search engine platforms which means my content is still working even when I’m not!

If you’re considering taking some time off this summer or restructuring your schedule to allow more time for other things, this post will give you some summer habits I swear by.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• Why analysis is so important as a business owner, and my top platforms and tools I use to take a deeper dive.

• What I do with my time when I’m not over here creating new content, and how these habits help me sustain revenue and prepare for the busy season.

• The type of content I prioritze throughout the year to make this break possible and take some time to work less, and truly ground myself.

As an entrepreneur for over eight years, I have come to understand first-hand the challenges and also amazing successes that come with selling authentically online.

When I first started my business, I remember feeling so ICK with myself when I would try to sell online. Something about it felt robotic, inauthentic, and insensitive. It wasn’t out of intention it was simply because I hadn’t made the connection to what selling my services truly was.

Turns out selling is a BIG part of running any business so I quickly began to adjust the way I sold and marketed online because I knew it was necessary and if it didn’t feel good to me, I knew I wouldn’t do it. Now, I get to support my clients and community members in finding their authentic voice when it comes to selling their services.

Today, I’m excited to share some of my top discoveries and tips with you because I know this is a main concern and struggle for a lot of authentic brand builders.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• Two selling trends that need to disappear because of their push strategy.

• Two of my favorite selling strategies that focus on pulling your audience in and making them feel seen, heard, and understood.

• The simple mindset shift I made that resulted in more consistent, feel-good sales as an online business owner.

As a firm believer in the power of authentic brand building, I've always been on the lookout for new perspectives and strategies to enhance my approach to social media. Although it's not my go-to marketing strategy, and I’ve had a bit of a love-hate relationship with it over the years, I recognize its potential in building your brand attraction and connection.

Today on the podcast, I’m excited to share a recent conversation I had with Blair Mlotek, the co-founder of Clio Social, where we talked more about her love of social media and how she supports her clients.

This was such a fascinating conversation and I felt like Blair was speaking my language on topics of authenticity, repurposing, and building connections.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• The 2024 social media trends that Blair and I are most excited about and how you can use them to your benefit as an online marketer.

• Blair’s top tips for planning your social media content efficiently and effectively.

• The importance of building community on social media and how Blair suggests getting started.