In this episode of the Building and Branding podcast, Amanda Stichter interviews Cora Alexander, known as the Drying Diva, about her journey in the restoration and home services industry. They discuss personal branding, the challenges and advantages of being a woman in a male-dominated industry, and the importance of mentorship. Cora shares her experience working with pioneers in the industry and the impact they had on her career. They also touch on the excitement and readiness of industry professionals to help in times of disasters, such as hurricanes. In this conversation, Amanda and Cora discuss the importance of being proactive and prepared in the restoration industry, particularly in the face of natural disasters like hurricanes. They emphasize the need for companies to have a solid emergency response plan and strategic alliances in place. They also highlight the significance of empathy and treating clients' homes or businesses as their own.

The Building and Branding podcast is a rebrand of the Digital Dialogues podcast, with a focus on discussing the importance of branding in the home services and restoration industry. The host, Amanda Stichter, shares her passion for branding and how it goes beyond just logos and color palettes. The podcast aims to explore the stories and experiences of industry experts who have successfully built and branded their businesses. The conversations will cover topics such as mission statements, brand principles, and the emotional aspect of starting a business. The goal is to inspire listeners and reignite their passion for building a lasting brand.

Chapters

00:00 Introduction and Background
03:09 The Foundation of Branding
04:58 Standing Out in a Commoditized Industry
06:35 Positioning Yourself as a Brand
10:10 Building a Brand to Last

Keywords

building, branding, podcast, rebrand, home services, restoration industry, branding strategy, logo, color palette, commoditized industry, business, brand principles, mission statement, emotional aspect, industry experts, inspire, passion

Takeaways

Branding goes beyond logos and color palettes and plays a foundational role in building successful businesses.
In a commoditized industry, branding is essential for standing out and differentiating from competitors.
The emotional aspect of starting a business is an important factor in the branding process.
The podcast aims to provide valuable insights and wisdom from industry experts to inspire listeners in building their own brands.

Summary
Greg Marthaler Jr shares his entrepreneurial journey, starting from cutting grass to building and selling a roofing company, and then venturing into the restoration industry with SFY. He discusses the origin of the 'rubber chicken' tradition and the importance of valuing people as assets in business growth and scaling. The conversation also delves into coaching, mentoring, and holding individuals accountable in an organization. In this conversation, Greg Marthaler Jr shares insights on leadership, accountability, and decision-making in business. He emphasizes the importance of coaching, holding people accountable, and making tough decisions to drive organizational growth. He also discusses the significance of seeking help, building a strong company culture, and the value of systems and processes in scaling a business.

Keywords
entrepreneurship, business growth, scaling, company culture, coaching, mentoring, accountability, valuing people, rubber chicken tradition, restoration industry, leadership, accountability, decision-making, coaching, organizational growth, tough decisions, seeking help, company culture, systems and processes, business insights

Takeaways

- Entrepreneurial journey from grass cutting to building and selling a roofing company.
- The significance of valuing people as assets in business growth and scaling.
- The origin and impact of the 'rubber chicken' tradition in business networking and relationship-building.
- The importance of coaching, mentoring, and holding individuals accountable in an organization. Leaders must coach and hold people accountable to drive organizational growth.
- Tough decisions, such as letting go of employees, are necessary for the success and culture of the company.
- Seeking help and building a strong company culture are essential for scaling a business.
- Systems and processes play a crucial role in the growth and development of an organization.