Episodios

  • Finding the right marketing approach as a small architecture practice, Jon Clayton
    Jul 18 2024

    Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here

    In Jon’s interview for part 1 he talked about:

    • The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice.
    • The importance of building a strong personal brand in architecture
    • Local marketing for architecture firms and the need to get stuck in.
    • Networking and community engagement and how it can benefit all aspects of your business and mindset.
    • How he’s developed websites over the years
    • How he has taken a productised approach to market his design services.

    Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms.

    Links

    Abbas Marketing

    Jon Clayton

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    If you like this show don’t forget that you can help me to spread the word by:

    • Donate to help cover the costs for making this show
    • Sharing about the show on socials
    • Following us on Apple or Spotify
    • Leaving us a review on Apple or Spotify
    • Or telling a friend about the show who you think will benefit.

    Más Menos
    41 m
  • Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special
    Jul 5 2024

    Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week.

    This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?".

    And you'll hear responses across three main themes. Thanks so much to those who took part.

    Julia Nicholls

    Rob Fiehn

    Pascale Scheurer

    Lynda Thompson

    Amy Edwards

    Shirin Iqbal

    Angela Lyons

    Alex McCann

    Ashley Fauguel

    About the show

    The show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/

    Más Menos
    12 m
  • EP 69: Event business development and networking tips with Karen Willey
    May 17 2024

    This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds.

    Enjoy.

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by:

    Ways you can support this show

    This show is independent and if you're a regular listener you can show your support by:

    • Donate to help cover the costs for making this show
    • Sharing about the show on socials
    • Following us on Apple or Spotify
    • Leaving us a review on Apple or Spotify
    • Or telling a friend about the show who you think will benefit.

    Más Menos
    20 m
  • EP 68: Are you ready to make it happen? A marketing mastermind but not as you know it....
    May 14 2024

    This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it.

    The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Niki Hutchison from Enjoy Marketing about a new one-day Mastermind that we're hosting in London in July.

    Find out more about our 'Make It Happen' mastermind day here.

    Más Menos
    11 m
  • How to make sure you get the most value out of industry events?
    May 3 2024

    There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear.

    Ways you can support this show

    This show is independent and if you're a regular listener you can show your support by:

    • Donate to help cover the costs for making this show
    • Sharing about the show on socials
    • Following us on Apple or Spotify
    • Leaving us a review on Apple or Spotify
    • Or telling a friend about the show who you think will benefit.

    Más Menos
    12 m
  • Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer
    Apr 19 2024

    This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024.

    I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com

    Resources and Links

    UKREiiF

    Build Up

    The Build-Up UKREiIF breakfast event - Wednesday 22 May

    Abbas Marketing

    Oneworks

    Más Menos
    23 m
  • Successful marketing starts with messaging, targeting and positioning
    Apr 5 2024

    This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.

    Feel free to email ayo@abbasmarketing.com if you have any questions.

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.

    Ways you can support this show

    This show is independent and if you're a regular listener you can show your support by:

    • Donate to help cover the costs for making this show
    • Sharing about the show on socials
    • Following us on Apple or Spotify
    • Leaving us a review on Apple or Spotify
    • Or telling a friend about the show who you think will benefit.

    Más Menos
    8 m
  • Finding your voice to spark change with Professor Sadie Morgan
    Mar 15 2024

    Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.

    In this episode Sadie shares:

    - How she found her voice

    - The importance of having a mentor helped her to hone her speaking skills and voice

    - Her passion about championing good design and the importance of community

    - Why she believes that the industry needs more diversity

    - Her plans for the future.

    Resources and links

    Abbas Marketing

    dRMM

    Quality of Life Foundation

    Music in Offices - City of Women

    National Infrastructure Commission

    Ways you can support this show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by:

    • Donate to help cover the costs for making this show
    • Sharing about the show on socials
    • Following us on Apple or Spotify
    • Leaving us a review on Apple or Spotify
    • Or telling a friend about the show who you think will benefit.

    Más Menos
    38 m