Episode 282 of The Business Development Podcast, “What AI Can’t Replace in Marketing with Jamie Moffat,” dives deep into the evolution of marketing from its radio roots to today’s AI-driven landscape. Jamie Moffat, a 30-year advertising veteran and digital marketing consultant with LocalIQ, shares his journey from selling vacuum cleaners and radio ads in the 90s to leading data-informed, AI-powered campaigns. He and Kelly unpack how modern technology has transformed how we reach customers—yet reveal that the fundamentals of trust, listening, and human connection remain unchanged.

Together, they explore what truly drives marketing success in 2025: speed of response, meaningful follow-up, and genuine relationships. From understanding the customer journey to using AI tools for smarter lead generation, Jamie shows how technology can amplify—not replace—the human touch. This episode is a reminder that while automation and analytics continue to evolve, it’s still people, not programs, who close deals and build lasting brands.

Key Takeaways:

1. AI can optimize your marketing, but it can’t replace the trust built through human connection.

2. Listening is still the most powerful skill in sales—it never goes out of style.

3. Speed matters. The faster you follow up, the higher your close rate.

4. Marketing is only as strong as the message. Content is still king.

5. Technology evolves, but relationships remain the foundation of every great business.

6. The customer journey starts with a trigger event—know it, and meet them there.

7. Missed calls mean missed opportunities. Always answer or call back fast.

8. Data helps guide your strategy, but emotion drives the decision to buy.

9. Authentic, human communication outperforms AI-generated content every time.

10. The future of marketing isn’t replacing people—it’s empowering them to connect better.

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In Episode 281, Kelly Kennedy delivers a powerful reminder that in a world moving faster than ever, adaptability isn’t optional—it’s the skill that defines whether we thrive or fade. He shares how resisting change once held him back, from pushing against early CRM systems to realizing that fear of new ideas only slows progress for everyone involved. Using Apple as a case study in self-disruption, Kelly shows how the most successful leaders and companies evolve intentionally—choosing to innovate before they’re forced to.

Kelly challenges listeners to stop fearing change and start seeking it, revealing how the information age has given way to the intelligence age powered by AI. He outlines clear, practical steps to embrace adaptability, face fear, and lead with purpose in times of rapid transformation. The message is clear: adaptability isn’t about reacting to change—it’s about causing it, while it’s still your choice to do so.

Key Takeaways:

1. Adaptability isn’t reacting to change, it’s causing it before you’re forced to.

2. The information age is over — those who cling to old rules will get left behind.

3. Fear of change is natural, but it’s usually just the fear of what we can’t yet see.

4. The other side of change is always better, even if it’s invisible from where you stand.

5. Resisting progress doesn’t protect us — it holds everyone back.

6. Apple’s success came from self-disruption; they chose to evolve while it was still their choice.

7. In the AI era, adaptability isn’t optional — it’s the new literacy.

8. Systems and processes still matter, but only if they evolve with you.

9. Growth begins when you stop defending comfort and start seeking change.

10. The people who win the future will be the ones who adapt faster than fear can stop them.

If you listen to The Business Development Podcast, you belong in The Catalyst Club.🔥

Join a private community of entrepreneurs, founders, and business development leaders committed to growth, accountability, and bold action.

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In Episode 280 of The Business Development Podcast, Kelly Kennedy sits down with Jason Michaud, founder and CEO of Stardust Technologies, to explore the coming Space Boom of 2036—a defining moment that could reshape global economies, industries, and human potential. Jason shares his mission to make space accessible for everyone while warning that Canada and much of the world are not prepared for what’s coming. From helping pioneer the world’s first Indigenous space agency to collaborating on THEIA, a lunar analog habitat designed to simulate life beyond Earth, Jason and his team at Stardust are leading a bold vision for humanity’s next frontier.

Together, Kelly and Jason unpack why the world isn’t ready—from outdated education systems and short-sighted policy to the urgent need for infrastructure and leadership in the new space economy. This conversation is a wake-up call for innovators and entrepreneurs everywhere: the next great race has already begun, and the decisions we make in the next decade will determine who thrives in the new age of space.

Key Takeaways:

1. The next great economic shift is already on the horizon — the Space Boom of 2036 will redefine how nations and industries operate.

2. Most of the world, including Canada, is not prepared for the coming wave of innovation, infrastructure, and opportunity that space will demand.

3. Space exploration is no longer limited to governments; it’s becoming a commercial and entrepreneurial frontier that rewards vision and action.

4. Education systems need to evolve now to prepare the next generation for space-focused science, engineering, and business leadership.

5. Canada has the talent and potential to be a leader in space, but only if it invests early and builds the ecosystem to support it.

6. Collaboration between Indigenous communities, governments, and private companies can create a more inclusive and ethical space future.

7. The development of analog habitats like THEIA is critical for preparing humans to live and thrive beyond Earth.

8. The companies and countries that move first in the next decade will define the standards, technology, and culture of the new space economy.

9. Making space accessible for everyone isn’t just a dream — it’s an urgent necessity for long-term human progress and survival.

10. The countdown has already begun; those who wait for the future to arrive will be left behind when the new space race takes off.

If you’re ready to grow alongside other driven entrepreneurs and business leaders, join The Catalyst Club—a private community built on support, growth, and connection for people serious about building something that lasts.

If you’ve been looking for a place to connect with like-minded entrepreneurs who truly get it, I think you’ll love it.

👉 www.kellykennedyofficial.com/thecatalystclub

Episode 279 of The Business Development Podcast, The 10 Unspoken Laws of Trust, dives deep into the unseen foundation behind every successful relationship, deal, and opportunity: trust. Kelly explores how trust shapes human behavior, why it’s not automatic despite being essential to society, and the ten unspoken laws that quietly govern how we build and maintain it. From honesty and reciprocity to fairness, accountability, and transparency, this episode uncovers the hidden social and biological frameworks that make trust the cornerstone of business and life.

In the second half, Kelly breaks down how to intentionally build trust in business development using five powerful steps rooted in human psychology. He explains how safety, consistency, competence, empathy, and follow-through work together to calm the brain’s natural defense system and open the door to real connection. The result is a masterclass on transforming reliability into loyalty — and why, in a world full of noise, predictability and authenticity are the ultimate business advantage.

Key Takeaways:

1. Trust is the silent force that drives every deal, relationship, and opportunity in business development—it’s the real currency behind every transaction.

2. Society relies on trust to function, but it’s not automatic because our biology evolved to protect us before it connects us.

3. Words and promises form the foundation of trust; when they’re broken, the entire system of communication and reliability collapses.

4. Fairness, accountability, and reciprocity are natural laws of trust that make cooperation possible and keep relationships stable.

5. Predictability is the cornerstone of trust—when people know what to expect, their fear response quiets and loyalty forms.

6. Transparency builds safety; secrecy breeds suspicion. Sharing your process and progress openly earns long-term confidence.

7. Reputation is trust’s shortcut—each fulfilled promise becomes proof of credibility and a signal to others that you’re dependable.

8. Trust isn’t built on perfection, but on consistency; reliability over time is what transforms confidence into loyalty.

9. To earn trust faster, focus on emotional safety, consistency, competence, empathy, and follow-through in every interaction.

10. The goal of business development isn’t to persuade—it’s to help the human nervous system decide, “I’m safe with you,” because that’s when opportunity.

We’re proud to be finalists in the 2025 Signal Awards — the only Canadian 🍁 and independent show in the Business category!

If The Business Development Podcast has ever inspired or helped you, please take a moment to vote for us in the People’s Choice Awards. Every vote shows that passion and authenticity still win.

👉 Vote here

Episode 278 of The Business Development Podcast dives into the explosive rise of Startup TNT with co-founder Tim Lynn, a financial strategist and serial entrepreneur who has helped reshape Western Canada’s startup ecosystem. Tim shares his journey from investment banking to building a community-driven angel investing platform that has mobilized millions in capital, empowered new investors, and opened doors for founders across the Prairies. With a unique blend of expertise as a CPA, CFA, and CBV, Tim explains how Startup TNT is lowering barriers to entry for angel investing and creating real momentum for entrepreneurs.

In this conversation, Tim breaks down the realities of angel investing — why most startups fail, how to build a diversified portfolio, and why collaboration beats going it alone. He shares powerful lessons from his own entrepreneurial journey, the challenges of growing companies in Alberta, and the opportunities that make Western Canada a force on the global stage. Packed with insights, practical wisdom, and explosive energy, this episode is a must-listen for anyone passionate about startups, investing, and the future of entrepreneurship in Canada.

Key Takeaways:

1. Most startups fail — 80–90% don’t make it, which is why diversification is critical in angel investing.

2. A winning portfolio isn’t about one bet, it’s about 20–40 “shots on goal” to increase the odds of success.

3. Angel investing doesn’t have to mean $100K+ cheques — pooling $5–10K investments makes it accessible to more people.

4. Collaboration beats isolation: Startup TNT thrives by bringing investors, founders, and communities together.

5. Investors shouldn’t impose their own vision — success comes from backing founders who see the future clearly.

6. The role of investors is to champion companies — providing introductions, advice, and resources when asked, not dictating.

7. Great companies are built on strong teams — weak team dynamics can derail even the best products.

8. Distribution and sales often matter more than the product itself; the best idea isn’t enough without reach.

9. Alberta and Western Canada have world-class talent and innovation, but need more business and sales expertise to scale.

10. Early mistakes and failures are part of the process — both founders and investors grow by “bumping into walls” and learning.

🚨 We’re also proud to be nominated for the 2025 Signal Awards in the Business Category — and we need your help! We’re the only Canadian independent show in the category, and every vote counts. Cast your vote here:

👉 https://vote.signalaward.com/PublicVoting#/2025/shows/genre/business

Companies mentioned in this episode:

• Startup TNT
• Capital
• Edmonton Chamber of Commerce
• Edmonton Unlimited
• Edmonton Regional Innovation Network
• Alberta Innovates
• Prairies Can
• Alberta Women Entrepreneurs
• BDC
• Drivewise
• Sketch Deck AI
• Zero Point Cryogenics
• Simple Hedge

In Episode 277 of The Business Development Podcast, Kelly Kennedy takes you inside a true David vs. Goliath battle as he fights for the 2025 Signal Awards in the Business category. As the only Canadian and the only independent finalist up against billion dollar networks like Wondery, iHeart, and Amazon, Kelly reveals how underdogs can rally support and compete with giants. He shares the exact playbook he is using: creating awareness through posts, driving action with direct outreach, scaling with email, amplifying through media, and most importantly trusting community to carry the fight. Along the way you will learn the pitfalls to avoid, the importance of gratitude, and why clarity and simplicity turn support into real action.

Now Kelly needs his community more than ever. With just one week left to vote, your support will decide the outcome. It takes only ten seconds to cast your vote, and every share amplifies the fight. If this podcast has ever inspired you, taught you, or helped you move the needle in your business, this is the moment to give back. Vote now for The Business Development Podcast in the Business category of the Signal Awards at vote.signalaward.com. Voting is open until October 9th. Vote and share to create a tidal wave of support and help David defeat a giant.

Key Takeaways:

1. Awareness is only the first step — posts create visibility but they don’t guarantee action.

2. Direct outreach drives results — personal messages cut through the noise and spark real movement.

3. Clarity matters — a single link and simple instructions remove friction and boost support.

4. Equip your community — give them shareable assets, captions, and graphics so helping you is easy.

5. Media amplifies your story — but only if you frame it with a compelling narrative worth telling.

6. Gratitude fuels momentum — thank people personally and publicly to deepen connection and trust.

7. Don’t confuse numbers with commitment — likes and comments are not the same as votes or sales.

8. Respect boundaries — pushing too hard or spamming can damage relationships you’ve worked to build.

9. At some point you must let go — after doing everything in your power, trust your community to carry it forward.

10. Underdogs win with people, not budgets — community is the greatest differentiator against giants.

👉 Vote now for The Business Development Podcast in the Business category of the 2025 Signal Awards — it only takes ten seconds and every vote counts: vote.signalaward.com. After you vote, please share! We’ve posted ready-to-reshare assets on Instagram and LinkedIn — you can find them here: Instagram and LinkedIn. Every vote and every share helps us create a tidal wave of support. Together, we can help David defeat a giant.

Episode 276 of The Business Development Podcast welcomes Garry Ridge, the legendary former CEO of WD-40 and author of Any Dumbass Can Do It. Garry takes us inside the culture transformation that turned WD-40 into a global icon, showing how “learning moments” and servant leadership created an environment where people belonged, felt valued, and performed at their best. His story proves that lasting success doesn’t come from fear or control but from building workplaces where people love to show up and contribute.

In this conversation, Garry shares the lessons he now brings to his coaching and speaking, from removing fear in organizations to leading with empathy and courage. He reminds us that leadership doesn’t have to be complicated — it has to be consistent, human, and purposeful. And with his trademark humility, he leaves us with a powerful reminder to live and lead fully: Life’s a gift. Don’t send it back.

Key Takeaways:

1. The best cultures are built on belonging, safety, and purpose, not fear or control.

2. A leader’s job is not to manage people but to coach them into the best version of themselves.

3. Consistency beats reinvention when it comes to building brand trust and recognition.

4. Learning moments replace mistakes — they’re opportunities to grow, not reasons to punish.

5. Focus wins markets; WD-40’s success came from doing one thing honestly and doing it well.

6. Strategic plans mean little unless people are passionate about executing them daily.

7. Empathy must outweigh ego for leaders to earn trust and unlock performance.

8. Culture cannot be microwaved; it takes time, commitment, and daily reinforcement.

9. Fear is paralyzing — removing it from organizations unleashes innovation and courage.

10. Life is a gift; leadership is about making sure people don’t send it back.

Links for Garry Ridge

Book: Any Dumbass Can Do It

Website: thelearningmoment.net

And Rockstars — we need your help in the Signal Awards! Every vote counts and your support means the world.

👉 Vote here: Signal Awards – The Business Development Podcast

Episode 275 of The Business Development Podcast flips the script on imposter syndrome, showing why it isn’t a red flag but a clear indicator that you’re leveling up. Kelly Kennedy unpacks why this feeling shows up right before your biggest breakthroughs and why it’s actually a compass pointing you toward growth and success.

In this episode, you’ll uncover 10 powerful indicators that prove you’re on the right path, plus practical strategies to reframe self-doubt into fuel. From anchoring in your wins to shifting your focus toward service and taking action anyway, this conversation will help you embrace imposter syndrome as a guiding light on your journey.

Key Takeaways:

1. Imposter syndrome isn’t a red flag — it’s proof you’re stepping into new levels of growth.

2. Feeling out of place usually means you’re exactly where you’re supposed to be.

3. The greatest breakthroughs often happen right after the loudest self-doubt.

4. Self-doubt shows you care enough to measure yourself against excellence.

5. Being nervous is a sign that the stakes are meaningful and worth pursuing.

6. When opportunities start coming to you, it’s a signal of your rising influence.

7. Growth requires shedding old strategies that no longer fit your current level.

8. The louder your inner critic gets, the brighter the spotlight on your success.

9. Confidence is built through action — moving forward proves you belong.

10. Borrow belief from others until your own confidence catches up.

We’ve just completed the Podcast Playbook series and are back in the regular flow of The Business Development Podcast. And one last ask — we’ve been named a finalist in the 2025 Signal Awards, and we need your vote in the Listeners Choice category. Every vote counts and you can support us here: Vote for The Business Development Podcast

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You already have the ambition. Now join the room where leaders rise together.

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