The Business You Really Want

De: Gwen Bortner
  • Resumen

  • Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach to entrepreneurial success. Each episode is packed with practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact. Subscribe to the show and make sure to stay in touch at TheBusinessYouReallyWant.com, where we share our favorite business-building resources and updates on upcoming events designed to support you on your entrepreneurial journey.
    Copyright 2024 Gwen Bortner
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Episodios
  • 5. Accounting - Making sense of the numbers that matter
    Sep 3 2024

    Feeling overwhelmed by financial reports? Wondering how to use numbers to truly drive your business forward?

    In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo break down the often dreaded world of accounting. They tackle the myths that hold business owners back from understanding their finances and explain why knowing your numbers is crucial for sustainable success.

    Here’s what you can expect in this episode:

    • 2:12 - How accounting functions as your business' scorecard
    • 3:12 - Discover the 3 key pillars of a successful business
    • 5:45 - Why you need to look at your financial reports yourself (even if you have a bookkeeper or accountant)
    • 9:18 - Which reports matter most (based on business model)
    • 16:44 - What most CEOs fear when it comes to finances
    • 21:77 - How to use financial data to inform business decisions
    • 28:05 - What to do if you're ready to face your finances

    Key Takeaways:

    • Learn why understanding your financial reports doesn’t require advanced math skills.
    • Discover which reports you should be paying attention to based on your business model.
    • Understand how to spot patterns in your financial data to predict future business performance.
    • Learn how to use financial data to make better business decisions and avoid common pitfalls.

    Ready to make sense of your numbers? Try this:

    • Start by reviewing your profit & loss and balance sheet reports monthly.
    • Look for patterns and trends that can inform your business decisions.
    • If you’re struggling to understand your numbers, seek help from a professional who can explain them in a way that makes sense to you.

    If you enjoyed this episode, please subscribe and leave a review.

    Also, be sure to check out Episode 6, where we explore how to make the most of your most expensive and valuable resource - your people.

    Have questions? Email Tonya at tonya@everydayeffectiveness.com to potentially have your question featured in a future episode.

    Mentioned in this episode:

    Profit First by Mike Michaelowicz - https://mikemichalowicz.com/profit-first/

    Have questions? Email Tonya at tonya@everydayeffectiveness.com to potentially have your question featured in a future episode.


    💡GET NOTIFIED OF NEW RELEASES: www.thebusinessyoureallywant.com

    💡 Subscribe to our GEARshift newsletter: pages.everydayeffectiveness.com/gearshift

    __________


    Connect with Gwen:

    LinkedIn: www.linkedin.com/in/gwen-bortner/


    Connect with Tonya:

    LinkedIn: https://www.linkedin.com/in/tonyakubo/

    Facebook: https://www.facebook.com/AuthorTonyaKubo

    Instagram: https://instagram.com/tonyakubo

    Twitter/X: https://x.com/tonyakubo

    Threads:

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    31 m
  • 4. Effectiveness - The art of true delegation
    Aug 27 2024

    Are you ready to delegate effectively without sacrificing quality?

    In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo dive into the essential skill of delegation—a crucial but often misunderstood aspect of leadership. Learn what true delegation looks like and how mastering it can transform your business.

    Here’s what you can expect in this episode:

    • 3:11 : Why true delegation is harder than you think
    • 5:13: The phases of effective delegation
    • 12:15: The difference between delegating tasks and delegating responsibility
    • 19:49: How to handle delegation gone wrong
    • 25:00: Why it's important to stay curious when mistakes are made
    • 29:29: Which mistakes to avoid when delegating

    Key Takeaways:

    • Understand the multi-phase process of delegation and why it’s more than just handing off tasks.
    • Learn why empowering your team with full responsibility is crucial for growth.
    • Discover how to hold your team accountable without micromanaging, ensuring they own their successes and failures.
    • Get actionable advice on how to delegate effectively and overcome common challenges.

    Ready to delegate like a pro? Try this:

    • Break down the delegation process into manageable phases, starting with clear communication and training.
    • Gradually transfer responsibility while maintaining oversight until your team is fully self-sufficient.
    • Focus on outcomes rather than micromanaging the process, and allow your team to learn from their mistakes.
    • Regularly evaluate and adjust your approach to delegation as your business grows.

    If you enjoyed this episode, please subscribe and leave a review.

    Also, be sure to check out Episode 5, where we talk about accounting and making sense of the numbers that matter most.

    Have questions? Email Tonya at tonya@everydayeffectiveness.com to potentially have your question featured in a future episode.

    Have questions? Email Tonya at tonya@everydayeffectiveness.com to potentially have your question featured in a future episode.


    💡GET NOTIFIED OF NEW RELEASES: www.thebusinessyoureallywant.com

    💡 Subscribe to our GEARshift newsletter: pages.everydayeffectiveness.com/gearshift

    __________


    Connect with Gwen:

    LinkedIn: www.linkedin.com/in/gwen-bortner/


    Connect with Tonya:

    LinkedIn: https://www.linkedin.com/in/tonyakubo/

    Facebook: https://www.facebook.com/AuthorTonyaKubo

    Instagram: https://instagram.com/tonyakubo

    Twitter/X: https://x.com/tonyakubo

    Threads: https://www.threads.net/@tonyakubo


    #podcast #entrepreneurship #businessadvice

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    38 m
  • 3. Goals - How to set goals you'll actually achieve
    Aug 20 2024

    Are you setting goals that actually align with your values?

    Or are you chasing someone else's definition of success? In this episode, Gwen and Tonya share how to create meaningful, achievable goals that propel your business forward without burning you out.

    Here’s the breakdown of this episode:

    - 1:00 - Why understanding the "why" behind your goals is crucial

    - 3:30 - The dangers of pursuing goals that don’t align with your true desires

    - 6:00 - Shifting from a misaligned goal to one that brings fulfillment

    - 10:00 - How to identify signs that your goals might not be aligned with your values

    - 14:00 - The impact of misaligned goals on your business and personal well-being

    - 18:00 - How to set achievable goals without compromising ambition

    - 22:00 - The power of "Good/Better/Best" goals in maintaining motivation

    - 27:00 - Why setting realistic growth metrics matters more than you think

    - 31:00 - The worst-case scenario: What happens when you ignore misalignment

    Key Takeaways:

    - Understand why it's so crucial to set goals that align with your true desires and values.

    - Learn how to spot the signs that your goals might be leading you in the wrong direction.

    - Create balance between ambition and achievability with the "Good/Better/Best" framework.

    - Recognize when it's time to reassess and adjust your goals for better alignment with your life and business.

    Want to make sure your goals align with the business you really want? Try this:

    - Reflect on the "why" behind each of your goals. Are they truly yours, or are they influenced by some external pressure?

    - Ask yourself, really, whether or not you are on a path that will bring you fulfillment if you achieve what you say you want.

    - Use the "Good/Better/Best" framework to set goals that challenge you without leaving you frazzled.

    - Regularly revisit and adjust your goals as your business and life evolve.

    If you enjoyed this episode, please subscribe and leave a review.

    Also, be sure to check out Episode 4, where we discuss the importance of effectiveness and delegation in achieving your business goals.

    Have questions? Email Tonya at tonya@everydayeffectiveness.com to potentially have your question featured in a future episode.


    💡GET NOTIFIED OF NEW RELEASES: www.thebusinessyoureallywant.com

    💡 Subscribe to our GEARshift newsletter: pages.everydayeffectiveness.com/gearshift

    __________


    Connect with Gwen:

    LinkedIn: www.linkedin.com/in/gwen-bortner/


    Connect with Tonya:

    LinkedIn: https://www.linkedin.com/in/tonyakubo/

    Facebook: https://www.facebook.com/AuthorTonyaKubo

    Instagram: https://instagram.com/tonyakubo

    Twitter/X: https://x.com/tonyakubo

    Threads: https://www.threads.net/@tonyakubo


    #podcast #entrepreneurship #businessadvice

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    35 m

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