In this episode we welcomed back to the show Dr Paul Zak. Dr Paul is the author of Immersion, the science of the extraordinary, and a professor at Claremont Graduate University.

Dr Paul discussed whether brand love is really a thing from a scientific perspective and what the research says about the impact on consumers who identify as loving a brand.

During our chat Dr Paul also expressed why, based on the research, businesses should put more urgency and focus around driving Customer Love.

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In this episode we spoke with Sam Magee. Sam has over a decade of experience spanning marketing, CX, operations and CRM and is currently the Head of Product & CX at Capsule Insurance.

Sam discussed her experience in bringing customer data out of multiple silos across the business and best practices around creating a more holistic and actionable view.

During our chat, Sam also shared some examples of what larger corporations can learn from scale ups with regards to digital transformation projects.

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In this episode we spoke with Edmund Bradbury. Edmund is a former professional cyclist and neuroscientist turned CX consultant who now works with the likes of HSBC Global CX, Stagecoach, Tesco Mobile and Bupa.

Edmund discussed what customer leaders can learn from the world of professional sport in creating and executing successful CX and retention programmes.

During our chat, Edmund also shared some of the key neuroscience principles that can help build deeper, more profitable relationships with your customers.

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