How do you market technology in healthcare effectively? Elise Claudepierre, VP of Marketing at Intelliguard, shares insights from her experience in healthcare marketing and discusses the fine line between promoting patient safety and respecting the trust of healthcare professionals. From understanding customer needs to building trust with clinicians, Elise breaks down the unique challenges and strategies that shape effective healthcare marketing. If you’re curious about the art and science behind selling healthcare solutions, this episode is a must-listen!

Discover how fragmentation and global expertise are transforming pharmacy operations. Saleem Shah and Tanya Chianese from CPCG dive into optimizing tasks, leveraging offshore talent, and evolving employee roles. Learn practical ways to enhance efficiency, cut costs, and elevate patient care—all in this engaging episode.

George Zorich, a seasoned pharma executive, discusses his return to leadership after retirement, navigating the challenges of running a company with divisions in ophthalmology and critical care. He shares insights on the evolving pharmacy profession, AI's impact, education reform, and the future of pharmacy graduates facing high debt and uncertain job prospects.

In this episode, Doug Hoey, CEO of NCPA, discusses the "Finish the Fight" campaign to secure fair pharmacy reimbursement. He delves into key legislative efforts, including Medicaid and Medicare reforms aimed at ensuring fair compensation for pharmacies. Doug also highlights the challenges of navigating Congress and the importance of engaging consumers in the fight against PBMs. Tune in to learn about the path forward for independent pharmacy owners.

This episode is sponsored by Waypoint Rx.

In this episode, Anupam Nandwana, CEO of P360, shares how his company is revolutionizing pharmaceutical communications. P360’s technology enables seamless interactions between doctors, patients, and pharma companies. The conversation covers AI advancements, patient support, and the future of healthcare technology. Tune in for insights on making communication as easy as texting, while maintaining industry compliance.

Matt Gibbs, Pharmacy Transformation Leader at Blue Shield of California, discusses shifting away from traditional PBMs, embracing transparency, and creating a modular pharmacy model. He shares insights on cutting ties with CVS, partnering with Amazon for mail service, and using modern technology to empower health plans.

Learn more at:
Blue Shield of California
The Business of Pharmacy Podcast

In this episode, we dive into the hidden practices of PBMs with Shane Garduno, Vice President of PBM Practice at Xevant. Shane reveals insights into how employers can gain transparency and control prescription drug costs. Learn more about Xevant’s solutions at Xevant.com.