In this episode of The Business of Staging Podcast, we’re diving into a hot topic that’s been buzzing across stager forums and Facebook groups: rental renewals — and how to price them properly.

If you’ve ever struggled with what to charge for a second staging term, or felt pressure to offer deep discounts just to keep your inventory in place, this episode is for you. I’m breaking down why your staging inventory is more than just décor — it’s a business asset — and why charging only 30% of your original fee could be costing you big.

We’ll talk about:

• What a fair renewal discount looks like (and what’s too low)

• Why seasonality should impact your pricing strategy

• How to communicate your renewal policies clearly and professionally

• Tips to protect your inventory and maximize your profits

Whether you're new to the industry or looking to tighten up your systems, this episode will help you think like a business owner — not just a designer — so you can price with confidence and grow your bottom line.

In this episode of The Business of Staging Podcast, we dive into the critical importance of pricing your staging services correctly and why cheaper is not always better. We discuss how underpricing can hurt your profitability, reputation, and long-term success, and how to set pricing that reflects the value you bring to the table. You'll hear real-world examples of businesses that failed due to poor pricing strategies, as well as actionable tips to ensure your pricing helps you scale and grow a thriving business. Tune in to learn why staging is a luxury service, and how to avoid the pitfalls of competing on price!

Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.

Join the Business of Staging Facebook group: ⁠https://www.facebook.com/groups/businessofstaging⁠

Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program:⁠https://sites.google.com/view/businessofstagingschool/home⁠

If you're interested in being a guest on the show! Please reach out via email at ⁠businessofstaging@gmail.com

Reviews can make or break your staging business! In this episode, we dive into why client reviews are so important, how to ask for them effectively, and how to turn them into powerful marketing tools. From timing your requests to overcoming client objections, you’ll learn actionable strategies to build trust, establish credibility, and grow your business through glowing testimonials. Tune in to discover how to make reviews work for you!Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.
--- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging
Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program:
https://sites.google.com/view/businessofstagingschool/home
If you're interested in being a guest on the show! Please reach out via email at businessofstaging@gmail.com.

In this episode, Nina shares her personal journey from a marketing professional to a successful home stager and the founder of the *Business of Staging School*. She discusses why she created the *Run an Efficient & Profitable Home Staging Business* on-demand training program, focusing on the critical systems and processes that new stagers need to build a thriving business. Tune in to learn how this unique course can help you avoid common mistakes, streamline your operations, and turn your passion for staging into a profitable and sustainable business. Whether you're just starting out or looking to improve your business, this episode is packed with valuable insights!
Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.
Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging
Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program:
https://sites.google.com/view/businessofstagingschool/home
If you're interested in being a guest on the show! Please reach out via email at businessofstaging@gmail.com

Want to turn every client into a loyal advocate who can't stop talking about your staging services? In this episode, we’re diving into the art of creating *raving fans*—clients who don't just love your work but go above and beyond to recommend you to everyone they know. We’ll cover what to do (and what *not* to do) to ensure every interaction with your clients is positive, even when challenging situations arise. Learn actionable strategies for setting expectations, communicating effectively, and transforming difficult conversations into powerful opportunities to build loyalty. If you're ready to take your client relationships to the next level and make every project memorable, this episode is for you. Tune in and start building a fan base that will help grow your staging business through the power of word-of-mouth!

Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.
--- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging

Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program:
https://sites.google.com/view/businessofstagingschool/home

When the winter months slow down the real estate market, many stagers find themselves with fewer projects on the horizon. But that doesn’t mean your income has to take a hit! In this episode, we’ll explore creative ways to generate multiple streams of revenue during the off-season. From offering additional services to diversifying your client base and building passive income streams, we’ll dive into actionable strategies that keep your cash flow steady, even when home sales slow down. Whether you're a new stager or a seasoned pro, tune in to learn how you can make the most of the winter season and set your business up for year-round success. Don't let the colder months chill your income—get inspired to expand and thrive!

Don’t forget to check out our pricing workshop to learn even more about how to set your prices for success!
Don't miss it! Listen now!
Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.
--- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging
Learn more about 'Run an Efficient & Profitable Home
Staging Business' on-demand training program:
https://sites.google.com/view/businessofstagingschool/home

In this episode, we're diving into *The Art of Client Communication*—one of the most important yet challenging aspects of running a successful home staging business. Knowing how to set clear expectations, establish boundaries, and handle tough conversations can make all the difference in building trust and creating long-lasting client relationships.
We'll cover key strategies for setting the stage (pun intended!) for a smooth client experience, including practical tips on how to communicate your process, manage expectations, and handle any issues that arise with grace and professionalism. Whether it's discussing timelines, addressing budget concerns, or delivering feedback on design choices, this episode will give you the confidence to handle any conversation with ease. Tune in to learn how mastering the art of communication can help you grow your staging business and turn clients into loyal advocates!Listen now!Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.

• --- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging
• Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program:https://sites.google.com/view/businessofstagingschool/home

In this episode of *The Business of Staging Podcast*, we dive into one of the most common traps home stagers fall into: competing on price. While lowering your rates may seem like a quick way to win more clients, it can have long-term negative effects on your business. We explore the real dangers of constantly undercutting your prices and why it’s a race to the bottom that no one wins.

Tune in as we discuss why pricing your services too low can devalue your expertise, hurt your profitability, and make it impossible to grow your business. Plus, we’ll share actionable tips on how to price more competitively without sacrificing profit. You’ll learn how to highlight your value, understand your true costs, and create tiered pricing packages that appeal to clients without lowering your standards.

If you’ve ever found yourself questioning whether you should lower your rates to win clients, this episode is a must-listen! Stay tuned until the end for strategies that will help you price with confidence and thrive in your home staging business.

Don’t forget to check out our pricing workshop to learn even more about how to set your prices for success!

Don't miss it! Listen now!

Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.

--- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging

Learn more about 'Run an Efficient & Profitable Home

Staging Business' on-demand training program:

https://sites.google.com/view/businessofstagingschool/home