Episodios

  • The Pitfalls of Competing on Price
    Sep 17 2024

    In this episode of *The Business of Staging Podcast*, we dive into one of the most common traps home stagers fall into: competing on price. While lowering your rates may seem like a quick way to win more clients, it can have long-term negative effects on your business. We explore the real dangers of constantly undercutting your prices and why it’s a race to the bottom that no one wins.

    Tune in as we discuss why pricing your services too low can devalue your expertise, hurt your profitability, and make it impossible to grow your business. Plus, we’ll share actionable tips on how to price more competitively without sacrificing profit. You’ll learn how to highlight your value, understand your true costs, and create tiered pricing packages that appeal to clients without lowering your standards.

    If you’ve ever found yourself questioning whether you should lower your rates to win clients, this episode is a must-listen! Stay tuned until the end for strategies that will help you price with confidence and thrive in your home staging business.

    Don’t forget to check out our pricing workshop to learn even more about how to set your prices for success!

    Don't miss it! Listen now!

    Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.

    --- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging

    Learn more about 'Run an Efficient & Profitable Home

    Staging Business' on-demand training program:

    https://sites.google.com/view/businessofstagingschool/home

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    12 m
  • The Importance of Having a Well-Crafted Home Staging Contract
    Sep 9 2024

    In this episode of *The Business of Staging Podcast*, we dive into one of the most critical aspects of running a successful staging business – the importance of having a well-crafted contract. Whether you're a new stager or have been in the business for a while, understanding how contracts protect you and your clients is essential for avoiding costly mistakes. We'll discuss what every staging contract should include, the potential pitfalls of operating without one, and the value of having a lawyer draft a customized agreement. If you’ve ever wondered how to protect your business while presenting yourself as a professional, this episode is a must-listen! Tune in and learn how to secure your staging business with the right legal foundation.

    Don't miss it! Listen now!

    Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.

    --- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging

    Learn more about 'Run an Efficient & Profitable Home

    Staging Business' on-demand training program:

    https://sites.google.com/view/businessofstagingschool/home

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    13 m
  • Strategies to Ensure your Business Stays Profitable in the Age of AI
    Sep 3 2024

    In this episode of the *Business of Staging* podcast, we dive into the rapidly evolving world of virtual staging and the rise of AI-generated staging photos. As technology continues to reshape the real estate industry, traditional home stagers face new challenges—and opportunities. Tune in as we explore why it's crucial for stagers to stay ahead of these trends, the potential risks of ignoring innovation, and actionable strategies to ensure your business remains relevant and profitable in the age of AI. Whether you're just starting out or are a seasoned stager, this episode is packed with insights you won't want to miss!

    Stay informed, embrace innovation, and learn how to thrive in this new era of home staging.

    --- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging

    Learn more about 'Run an Efficient & Profitable Home

    Staging Business' on-demand training program:

    https://sites.google.com/view/businessofstagingschool/home

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    11 m
  • Knowing and Embracing your True Value
    Aug 28 2024

    In this episode of *The Business of Staging Podcast*, we dive deep into one of the most crucial aspects of running a successful home staging business—knowing and embracing your true value.
    As a home stager, it can be tempting to lower your prices or undervalue your services just to win a client, but doing so can have long-term consequences for both your business and your confidence and the entire staging industry. We'll explore why it's essential to recognize your worth, how to set prices that reflect the quality of your work, and the importance of standing firm in your pricing.
    Tune in as we discuss practical strategies to help you confidently communicate your value to clients, avoid the pitfalls of underpricing, and ensure that your business is both profitable and sustainable. Whether you’re just starting out or looking to refine your approach, this episode will provide you with the tools and mindset needed to thrive.
    Remember, knowing your value isn’t just about the numbers—it’s about believing in the impact and transformation you bring to every project.
    👉 **Listen now and start owning your worth!
    --- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging
    Learn more about 'Run an Efficient & Profitable Home
    Staging Business' on-demand training program:
    https://sites.google.com/view/businessofstagingschool/home

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    16 m
  • Importance of Making Time to Schedule Lunch & Learn Sessions
    Aug 19 2024

    Welcome back to the Business Of Staging Podcast! In this episode of The Business of Staging Podcast, we're going to dive into the importance of making time to schedule lunch & learn sessions with real estate brokerages. I will share tips on how to book these important meetings and what to share at these sessions. If you've been struggling to meet quality real estate agents, you will not want to miss this episode. Let's dive in!

    --- Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging

    Learn more about 'Run an Efficient & Profitable Home

    Staging Business' on-demand training program:

    https://sites.google.com/view/businessofstagingschool/home

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    11 m
  • Strategies to Deal with Imposter Syndrome
    Aug 11 2024

    In this episode of The Business of Staging Podcast, we're tackling a topic that many home stagers face but rarely talk about: imposter syndrome.

    Have you ever felt like you're not good enough, despite your successes? You're not alone. Imposter syndrome can affect anyone, specially those in creative and competitive fields like home staging. We'll discuss what imposter syndrome is, how it can impact your business, and most importantly, practical strategies to overcome it. From building confidence to recognizing your achievements, this episode is all about helping you move past self-doubt and embrace your true potential.

    Join us for an empowering conversation that will help you grow both personally and professionally. Don't miss out on these valuable insights and tips that can transform your mindset and elevate your home staging business!

    Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging

    Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program:

    https://sites.google.com/view/businessofstagingschool/home

    Miracle morning movie: https://youtu.be/pI8xsLp7hqg?si=LdC9FCiu-cvehmV1

    Miracle morning book is available on Amazon or wherever you buy your books.

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    11 m
  • Essential Tools Every Home Stager Must Have
    Aug 4 2024

    In this episode of The Business of Staging Podcast, we're diving into the essential tools every home stager must have in their toolkit for success. Whether you're just starting out or looking to refine your existing toolkit, this episode is packed with valuable insights and practical advice.

    We'll cover the must-have items that will streamline your staging process, enhance your efficiency, and help you deliver professional, polished results every time.

    Tune in to learn about the tools that can make a significant difference in your staging projects and how to use them effectively to impress clients and boost your business.

    Don't miss this chance to equip yourself with the knowledge and resources you need to thrive in the competitive world of home staging!


    Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging

    Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program: https://sites.google.com/view/businessofstagingschool/home

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    10 m
  • Networking Secrets for Home Stagers: Boost Your Business and Build Profitable Connections
    Jul 28 2024

    Welcome to this episode of The Business of Staging Podcast! Today, we're uncovering the secrets to successful networking for home stagers. Discover why networking is crucial for your business, the essential etiquette to follow, and how to navigate the costs involved. We’ll also share the best places to network, both online and in-person, to help you build valuable connections that can drive your business growth. Whether you're just starting out or looking to expand your network, this episode is packed with actionable insights to help you thrive in the home staging industry. Tune in and transform your networking strategy!

    Join the Business of Staging Facebook group: https://www.facebook.com/groups/businessofstaging

    Learn more about 'Run an Efficient & Profitable Home Staging Business' on-demand training program: https://sites.google.com/view/businessofstagingschool/home

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    15 m